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Indoor Location Smartphone Applications

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With the increasing prevalence of smartphones, location technologies (via GPS, Wi-Fi, cellular, etc.) are enabling services around navigation, mapping, local search, fitness, and enterprise. It is also becoming an enabling technology in broader application areas such as social networking, photography, and advertising. The LBS market is finally maturing, with the technologies and services that have brought it to the fore becoming increasingly commoditized. Over the last 12 months, the indoor location market has gone from finally being a technical reality, to widespread development and adoption by major handset vendors, technology vendors, and venue owners. Over the next 12 months, smartphones will start to become available that can support indoor location for the first time. Much like the outdoor LBS world, a large ecosystem is required to support the resulting application market.

This report covers the location ecosystem for indoor mapping, handsets, and platforms (Google, Apple, Nokia, Microsoft, Samsung), indoor location technologies (Wi-Fi, Bluetooth, sensors, and proximity technologies), and the different indoor location application categories (local search, navigation, retail, gaming, social networking, fitness, enterprise , and person tracking as well as new trends such as ambient intelligence and proximity awareness).

Table of Contents

Table of Contents

  • 1. INDOOR: THE NEXT LOCATION APPLICATION TREND
    • 1.1. Handset-based Location over the Next 12 Months
  • 2. INDOOR LOCATION ECOSYSTEM
    • 2.1. Indoor Mapping
      • 2.1.1. Apple
      • 2.1.2. Google
      • 2.1.3. Nokia/Microsoft
      • 2.1.4. TomTom
      • 2.1.5. Mapping Start-ups
      • 2.1.6. The Importance of RF-Mapping
    • 2.2. Handset/OS Vendors
      • 2.2.1. Apple
      • 2.2.2. Google
      • 2.2.3. Nokia
      • 2.2.4. Microsoft
      • 2.2.5. Samsung
    • 2.3. Privacy
      • 2.3.1. Consumer Privacy
      • 2.3.2. Venue Owner Privacy
    • 2.4. Location Technologies
      • 2.4.1. Wi-Fi Location
      • 2.4.2. Bluetooth and BLE Location
      • 2.4.3. Sensor-based Location
    • 2.5. Proximity Technologies
  • 3. INDOOR LOCATION APPLICATION MARKET
    • 3.1. LBS Applications
      • 3.1.1. Local Search & Discovery
        • 3.1.1.1. Local Search
        • 3.1.1.2. Local Discovery
        • 3.1.1.3. Social
        • 3.1.1.4. Retail/Venues
        • 3.1.1.5. Navigation
        • 3.1.1.6. Fitness
        • 3.1.1.7. Gaming
        • 3.1.1.8. Enterprise
        • 3.1.1.9. Personal Tracking
    • 3.2. LES Applications
      • 3.2.1. Mobile Search
      • 3.2.2. Social Networking
      • 3.2.3. Photography
      • 3.2.4. Mobile Payments/Wallets
      • 3.2.5. Ambient Intelligence/Proximity Awareness

Charts

  1. LBS Indoor Location Application Market, Worldwide, Forecast: 2013 to 2019
  2. LES Indoor Location Application Market, Worldwide, Forecast: 2013 to 2019