United Kingdom OTT & Multiscreen Markets Image

United Kingdom OTT & Multiscreen Markets

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The unique role and importance of public service broadcasters in the U.K. market, coupled with the dominance of Sky (followed by Virgin Media) in the pay TV sector have given it a unique trajectory with respect to over-the-top (OTT) and multiscreen video. Innovative services have appeared, led by the BBC, with relatively quick responses by ITV, Channel 4, and Channel 5. 

Free-to-air services continue to play a critical role in the UK household, but pay TV services are expected to remain a significant factor as well. New premium services, like Sky’s Now TV, could alter traditional perceptions of the pay TV service, but these are evolutionary changes that speak to the growing importance of multiscreen services and mobile devices in particular. Tablets in particular are starting to supplant formerly key devices like computers for some online video viewing – a trend that will continue as tablet penetration increases and multiscreen and OTT services expand.

In this report we discuss the key OTT and multiscreen services in the UK and how consumer behavior is shifting in light of the changing landscape. Forecasts for pay TV households and OTT Revenue are provided as are tables that depict device (and/or content) support from OTT/multiscreen services.

Table of Contents

  • 1. UNITED KINGDOM HAS LEADING MULTISCREEN CONTENT AVAILABILITY
    • 1.1. Broadband Penetration
  • 2. U.K. PAY TV MARKET
    • 2.1. Pay TV Operators
      • 2.1.1. Virgin (Cable)
      • 2.1.2. BSkyB (Satellite)
      • 2.1.3. TalkTalk (Telco)
      • 2.1.4. BT TV (Telco)
  • 3. U.K. TV EVERYWHERE/MULTISCREEN SERVICES
    • 3.1. BBC iPlayer
    • 3.2. 4oD
    • 3.3. Sky Go
    • 3.4. ITV Player
    • 3.5. Demand 5
  • 4. OTT/CONTENT HOLDER DISCUSSION
    • 4.1. LOVEFiLM
    • 4.2. Netflix
    • 4.3. Tesco blinkbox
    • 4.4. NOW TV
    • 4.5. YouView
  • 5. CONCLUSIONS
  • 6. APPENDIX

Tables

  1. Acronyms and Terms Related to Pay TV and Over the Top, Definitions
  2. Fixed Broadband Subscribers, United Kingdom, Forecast: 2013 to 2018
  3. Pay TV Subscribers, United Kingdom, Forecast: 2013 to 2018
  4. Pay TV Household Penetration, United Kingdom, Forecast: 2013 to 2018
  5. OTT/Multiscreen Device Support, United Kingdom: 2013
  6. MVPD Multiscreen Operators, United Kingdom (2013)

Charts

  1. BBC iPlayer TV Views, United Kingdom: 1Q 2009 to 3Q 2013
  2. Percentages of BBC iPlayer TV Views by Device Type, United Kingdom: 2Q 2011 to 3Q 2013
  3. OTT Revenue, United Kingdom, Forecast: 2013 to 2019
  4. Percentages of OTT Revenue by Category, United Kingdom, Forecast: 2013 to 2019