Cloud computing is revolutionizing the digital music industry by shifting the consumer focus from ownership of songs to purchasing access in the form of on-demand streaming services. At the same time, the cloud is also being used to store owned tracks and albums, and to develop interactive radio stations and other services that help listeners to discover a whole new range of music. Mobile devices have been a key driver of this change, due to their inherent portability and uniquely high penetration rate among consumers, but at the core of cloud music's value proposition is multiscreen playback, which allows users to access the content on a variety of connected products.
This study presents ABI Research's latest findings on the cloud music market. The first section of the study describes the three main service segments (on-demand streaming, online radio, and digital lockers) and illustrates their expected adoption rates in the form of user forecasts. Discussed are also a number of market trends and issues that have emerged since ABI Research's previous coverage on the subject matter.
The second part, meanwhile, provides a more detailed look into on-demand streaming, which is regarded as the most disruptive of the service segments. Included in this section are forecasts on the number of premium subscribers, the generated subscription revenues, and the annual ARPU rates. Covering the period from 2010 to 2018, all of the data is broken down by geographic region, as well as selected 17 countries. Finally, the study's third part consists of a competitive assessment on the leading cloud music players, including also the estimated market shares of the on-demand streaming providers for the end of 2013. Measured in terms of premium subscribers, the market shares are displayed individually for the 15 largest providers.