Over the Top (OTT) and Multiscreen Video Services

A newer version of this research is available.

Please refer to Over the Top (OTT) and Multiscreen Video and Digital Content to ensure you are viewing the latest forecasts.

The over-the-top (OTT) market continues to expand and with the growing number of connected devices the revenue CAGR from 2013 to 2019 is expected to be 25% worldwide. Despite this growth and changing consumer landscape pay-TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen/"TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.      

This data set covers the over-the-top and multiscreen markets. OTT content is characterized as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay-TV service provider subscription. Multiscreen services refer to the distribution of premium content from pay-TV operators to screens beyond the confines of a traditional set-top box or gateway device. 

OTT content is further broken down into two broad categories, segmented by the average length of videos viewed: mid (15 to 55 minutes), and long (55 minutes and longer) - short videos are included in the data set but are not counted as OTT. Online video viewers are provided according to these categories by region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) and key device types (connected TV, Blu-ray players, game consoles, smart STB, mobile networks, and other). Online viewers are also categorized by video class and region. OTT revenue is provided and segmented by subscription, PPV/rental, purchase, and advertising.  

Multiscreen data is provided on a household level in the same five regions, but considers households in place of individual viewers - where multiscreen households are active users. 

Tables

Click a table title to see what's included in the data.
  1. OTT, Definitions
  2. OTT Revenue by Region, World Markets, Forecast: 2010 to 2019
  3. OTT Revenue Market Share by Vendor, North America, 2011 to 2012
  4. OTT Revenue Market Share by Vendor, United Kingdom, 2011 to 2012
  5. OTT Revenue Share by Vendor, China, 2011 to 2012
  6. OTT Revenue by Business Model, World Markets, Forecast: 2010 to 2019
  7. OTT Revenue by Business Model, North America, Forecast: 2010 to 2019
  8. OTT Revenue by Business Model, Europe, Forecast: 2010 to 2019
  9. OTT Revenue by Business Model, Asia-Pacific, Forecast: 2010 to 2019
  10. OTT Revenue by Business Model, Latin America, Forecast: 2010 to 2019
  11. OTT Revenue by Business Model, Middle East & Africa, Forecast: 2010 to 2019
  12. Online Video Viewers, World Markets, Forecast: 2010 to 2019
  13. Online Video Viewers (Percentage by Online Video Type), World Markets, Forecast: 2010 to 2019
  14. Online Video Viewers by Video Type (Percentage of Population), World Markets, Forecast: 2010 to 2019
  15. Online Video Viewers by Video Type (Percentage of TV Household Population), World Markets, Forecast: 2010 to 2019
  16. Online Videos Served, World Markets, Forecast: 2010 to 2019
  17. Online Videos Served (Percentage by Online Video Type), World Markets, Forecast: 2010 to 2019
  18. Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2010 to 2019
  19. Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2010 to 2019
  20. Online Viewers and Videos Viewed by Category, Europe, Forecast: 2010 to 2019
  21. Online Viewers and Videos Viewed by Category, Asia-Pacific, Forecast: 2010 to 2019
  22. Online Viewers and Videos Viewed by Category, Latin America, Forecast: 2010 to 2019
  23. Online Viewers and Videos Viewed by Category, Middle East & Africa, Forecast: 2010 to 2019
  24. Online Videos by Viewed Video Category (on Blu-ray Players), World Markets, Forecast: 2010 to 2019
  25. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast: 2010 to 2019
  26. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast: 2010 to 2019
  27. Online Videos Viewed by Video Category (on Smart Set-top Boxes), World Markets, Forecast: 2010 to 2019
  28. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast: 2010 to 2019
  29. Online Videos Viewed by Video Category (on PC, Laptop, Tablet via Wi-Fi), World Markets, Forecast: 2010 to 2019
  30. Online Videos Viewed by Video Category (Mobile Wi-Fi Offload), World Markets, Forecast: 2010 to 2019
  31. Multiscreen Households by Region, World Markets, Forecast: 2012 to 2018
  32. Multiscreen Households by Region (Percentage of Pay TV Households), World Markets, Forecast: 2012 to 2018
  33. MVPD Multiscreen Operators, United States, 2012
  34. Programmer Multiscreen, United States, 2010
  35. Broadcaster Multiscreen, United States, 2012
  36. Multiscreen Operators, United Kingdom, 2012
  37. MVPD Multiscreen Operators, United Kingdom, 2012
Purchase

Research Information

Price
Starting at USD 7500
Publish Date
1Q 2014
Code
MD-OTMS-159
Research Type
Data