A gigantic question looms ahead: what device or system will consumer and business audiences buy next? Is it their first attempt at this type of purchase, or is this a replacement for an existing device/system?
As recently as 3 years ago, this decision-making process was fairly straightforward. Choices existed between desktop and portable computers. Brand, price, and the desire to use the system in a single fixed or in multiple locations quickly narrowed selection to an outcome. Yet with the advancements made in processor, display, and battery technology, mobile devices have grown beyond the handset to include larger screen tablets. Increasingly, tablets appear to be vying for more of the business and consumer PC budget.
This next-generation mobile devices analysis examines the portable and mobile computing continuum to identify where this potential conflict exists. The future of both portable computing and tablets is explored, offering guidance and recommendations for platform and marketing strategy.