Retail Customer Analytics: Technologies, Markets, and Revenues
PurchaseThis report focuses on in-store retail analytics technologies, applications, and revenues. Traditionally this market has focused on footfall/people counting and queue management, largely based on thermal imaging and camera analytics technologies. However, the arrival of online retail coupled with an economic recession in many major retail regions has forced brick and mortar stores to look at ways to maximize the revenue opportunity in-store. The arrival of smartphones also represents a new paradigm, not only enabling real-time analytics throughout the store, but also the ability to pull in even richer, anonymous information about shoppers, as well as placing both a communication and advertising medium in their hands, fundamentally changing the way they shop. As result, a range of indoor location and smartphone-based analytics tools have emerged in the last 2 years, enabling retailers to develop omni-channel marketing techniques.
This report aims to identify the impact of these new high accuracy analytics technologies and determine if they are complimentary or competitive with existing technologies. The report considers a range of technologies (thermal imaging, 2D camera, 3D camera, Bluetooth, Wi-Fi, cellular/small cell), outlining major analytics capabilities and limitations and long-term evolution paths. Each technology is forecast across 10 retail sectors, outlining total installations and resulting analytics revenue. The report also looks at the emerging companies and technologies that will represent future technology evolutions in this space.