The Bluetooth IC market continues to develop at a rapid pace, new technology emerges (such as Bluetooth Smart) and IC vendors continue to innovate with more advanced, smaller, more integrated products.
The trend towards integration, particularly with the emergence of combo ICs (i.e. those that contain Bluetooth + other wireless technologies) has dramatically changed the vendor landscape. Broadcom has emerged as the leading combo ICs vendor and has achieved dominance of the overall Bluetooth market, pushing other vendors such as CSR aside.
This Competitive Assessment analyzes the key vendors in this market and assesses each vendor’s strengths and weaknesses as well as providing revenue market share analysis for 2012.