Commercial Telematics Image

Commercial Telematics


Trimble, Omnitracs Inc., and FleetMatics are the top three players in the active Commercial Vehicle Telematics market. Despite losing market share, Omnitracs Inc. (previously known as Qualcomm Enterprise Services) retains its market share position with an estimated 5.3% of the market at the end of March 2013 (down from 6.3% at the end of 2012). Its dominant market share is largely due to its pioneering early entry into the long-haul trucking market whilst at the same time becoming one of the main trailer tracking companies in the region.

However, its closest rivals Trimble and FleetMatics are on a roll and are catching up as the Omnitracs subscriber base recovers from the impact of a severe downturn in the long-haul trucking industry. Trimble is estimated to have had 3.6% of global commercial vehicle telematics subscribers at the end of March 2013 and continues to successfully leverage its acquisition of Punch Telematix and PeopleNet.

Similarly, FleetMatics is capitalizing on its purchase of SageQuest and increased its market share to 2.5% whilst retaining its third position market share. Beyond these three, no other companies have yet breached the 300,000 subscriber level although this may change soon. TomTom Business Solutions, Telogis, and Trafficmaster are examples of three fast growing companies which should break the 300,000 subscriber level by the time of the next ABI Research survey.

A total of six companies have a subscriber base in the 200,000 to 300,000 range; four companies in the 150,000 to 200,000 range; and six companies in the 100,000-150,000 range. Consolidation has taken place in the last couple of years; a trend that ABI Research expects to continue in the future.

For the first time ever, Trimble occupies the overall leading position in the vendor matrix. Trimble has particularly high scores for both Implementation and Innovation, occupying the top position in the former category and second in the latter behind Telogis. The company’s global presence, its increasing subscriber base, and its ability to address multiple sectors contributed to its high vendor matrix score. Telogis ranks in second place in the vendor matrix thanks to well-above-average Implementation and Innovation scores, indicating that the company is strong across the range of criteria against which it was assessed. Autotrac and I.D. Systems bring up the rear, finishing in 18th and 19th place respectively.