Carrier Location Information Services 2.0

Carriers sit on a wealth of location technology and information, which they have failed to utilize fully, largely due to privacy, cost issues, and difficulty in identifying the markets where location is of value, beyond consumers. As the carrier LBS market faces increasing pressure and long-term declines in mature markets, the focus has shifted to new non-consumer markets where carriers have a number of distinct advantages over smartphone applications.

The report identifies the growing areas of location information services, analytics, and advertising in markets such as insurance, banking, gaming, retail, hospitality, and Interactive Voice Response (IVR). Forecasts are provided for revenues generated through the provision of Location Information Services to these verticals using network-based cellular location technology. The report also looks at what initiatives carriers across the globe have put in place to support these markets, as well as an analysis of leading LBS platform, location aggregators, and VAS providers working in this space.

Table of Contents

  • 1. LOCATION INFORMATION SERVICES - WHY NOW?
    • 1.1. Introduction
    • 1.2. Decline of US Carrier Consumer LBS
    • 1.3. Decline in Traditional Carrier Revenues
    • 1.4. Shift of Sentiment towards Enterprise, Retail, and Financial
    • 1.5. Carriers Have Clear Advantages in Location Space
    • 1.6. Recommendations
      • 1.6.1. Carrier Recommendations
      • 1.6.2. LBS Platform Provider Recommendations
      • 1.6.3. Location Aggregators and VAS Provider Recommendations
  • 2. MARKET REVIEW
    • 2.1. Technology Review
    • 2.2. Carrier Location Ecosystem
      • 2.2.1. Carriers
      • 2.2.2. LBS Platform Providers
      • 2.2.3. Aggregators
      • 2.2.4. M2M Connected Device Platform and Application Enablement Platform Providers
      • 2.2.5. LBS Platform/Middleware Providers
      • 2.2.6. Location VAS Providers
      • 2.2.7. VARs
      • 2.2.8. Advertising Agencies/Platforms
      • 2.2.9. Potential Indoor Location Partners
      • 2.2.10. The Competition
  • 3. ADDRESSABLE MARKET AND SUBSCRIBER FORECASTS
    • 3.1. Insurance
      • 3.1.1. Car Insurance
      • 3.1.2. Insurance Fraud
    • 3.2. Mobile Gambling/Gaming
    • 3.3. IVR/Dispatch
    • 3.4. Financial Services
    • 3.5. M2M/MRM/Asset Tracking
    • 3.6. Government
    • 3.7. Retail Analytics and Advertising
    • 3.8. Public Venues/Hospitality
    • 3.9. Analytics

Tables

  1. Carrier Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  2. Carrier Location Information Service Revenues, by Client Type, Worldwide Market: 2012 to 2018

Charts

  1. Carrier Consumer LBS Services, US Market: 2012 to 2018
  2. Carrier Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  3. Carrier Location Information Service Revenues, by Client Type, Worldwide Market: 2012 to 2018
  4. Gambling/Gaming Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  5. IVR/Dispatch Assistance Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  6. Financial/Insurance Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  7. M2M/MRM/Asset Tracking Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  8. Retail Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018
  9. Public Venues/Hospitality Location Information Service Revenues, by Application, Worldwide Market: 2012 to 2018