From personal communications to instant information access, mobile devices have become an integral part of consumer behavior. ABI Research further tested this hypothesis examining that the role of mobile in consumers’ media lives is very closely related to three key attributes – time, location, and device type. An approach leveraging an online consumer survey was employed targeting smartphone and tablet device users that use mobile data services. The analysis and findings presented herein focus specifically on the role a media tablet plays in a US consumer’s life.
Some of the areas examined to test the tablet impact on consumers’ daily life include: