Company Insight Are Apple's Values Changing?

Company Insight

Increased distribution points, and lower margin products (such as the iPad, computers, and aging product lines) are the most likely suspects in the systemic squeezing of Apple’s gross margin. Apple may be willing to chase lower margin opportunities to protect and grow its market share. If Apple is willing to accept a change in its corporate values, its market share could see a sizeable increase from the growing low-cost smartphone segment.

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