Mobile Ticketing: Market Acceptance and Review of Competitive Platforms

Mobile ticketing is often referred to as an emerging market, but the fact remains that mobile ticketing solutions have been in commercial use for over five years. The reason for its “emerging market” tagline is primarily driven by the continued market movement and development in terms of technology usage. No single solution has gained considerable traction with multiple solutions and technologies targeted towards multiple use cases. This has left a fragmented market in terms of technology types, although this choice has presented a competitive market landscape with technology platforms contending against one another.

To date there are four main technology types used to deploy mobile ticketing with varying degrees of success: SMS, QR code, NFC, and others including mobile wallets and applications. This report will take a closer look at the various methods of deploying mobile tickets within the transportation stadia and events markets. The report will provide a comparison of the competitive platforms and analyze the success of each mobile ticketing solution to date with ABI Research’s view of each technology platform’s future outcome accompanied by forecasts detailing the delivery of mobile tickets by technology and market vertical over a five year period.

Table of Contents

  • 1. MOBILE TICKETING OVERVIEW AND EXECUTIVE SUMMARY
    • 1.1. Mobile Ticketing Overview
    • 1.2. Executive Summary
  • 2. DEFINITIONS, TECHNOLOGIES, AND MARKET OVERVIEW
    • 2.1. Mobile Ticketing Technologies in Question
      • 2.1.1. Barcode/QR Codes
      • 2.1.2. NFC
      • 2.1.3. SMS
      • 2.1.4. Others Including Mobile App and Mobile Wallet
      • 2.1.5. Additional Notes
    • 2.2. Market Verticals/Applications in Question
      • 2.2.1. Airlines and Others
      • 2.2.2. Stadia and Events
      • 2.2.3. Trams, Buses, and Subways
      • 2.2.4. Trains
    • 2.3. Mobile Ticketing Adoption Drivers
      • 2.3.1. Mobile Ticketing Adoption Drivers for End Users
      • 2.3.2. Mobile Ticketing Adoption Drivers for Service Providers
    • 2.4. Mobile Ticketing Platform Advantages and Limitations
      • 2.4.1. QR Code Advantages
      • 2.4.2. QR Code Limitations
      • 2.4.3. SMS Advantages
      • 2.4.4. SMS Limitations
      • 2.4.5. NFC Advantages
      • 2.4.6. NFC Limitations
      • 2.4.7. Mobile App/Mobile Wallet Advantages
      • 2.4.8. Mobile App/Mobile Wallet Limitations
    • 2.5. How and Who Manages Mobile Tickets?
    • 2.6. Validation and the Level of Security
  • 3. TECHNOLOGY-COMPETITIVE PLATFORMS, FORECASTS, AND LIKELY MARKET OUTCOME
    • 3.1. Other Technologies Not Going without a Fight
    • 3.2. Value-added Services Integral to Next-generation Mobile Ticketing Platforms
    • 3.3. Adoption of Tri-readers a Clear Indication that NFC Ticketing Is on the Horizon
    • 3.4. World Market Forecasts by Technology and Application
    • 3.5. Forecast Summary
    • 3.6. Mobile Ticketing Platform Matrix
    • 3.7. Technologies to Watch
      • 3.7.1. Bluetooth Smart
      • 3.7.2. Cloud-based Ticketing

Tables

  1. Total Mobile Tickets Delivered by Technology, World Market, Forecast: 2013 to 2019
  2. Airline and Others-Tickets Delivered by Technology, World Market, Forecast: 2013 to 2019
  3. Stadia and Events-Tickets Delivered by Technology, World Market, Forecast: 2013 to 2019
  4. Trams, Buses, and Subways-Tickets Delivered by Technology, World Market, Forecast: 2013 to 2019
  5. Trains-Tickets Delivered by Technology, World Market, Forecast: 2013 to 2019
  6. Total Mobile Tickets Delivered by Application, World Market, Forecast: 2013 to 2019
  7. NFC-Tickets Delivered by Application, World Market, Forecast: 2013 to 2019
  8. QR Code-Tickets Delivered by Application, World Market, Forecast: 2013 to 2019
  9. SMS-Tickets Delivered by Application, World Market, Forecast: 2013 to 2019
  10. Others Including Mobile Apps & Mobile Wallets-Tickets Delivered by Application, World Market, Forecast: 2013 to 2019

Charts

  1. Total Mobile Tickets Delivered by Technology, World Market, Forecast: 2013 to 2019
  2. Total Mobile Tickets Delivered by Application, World Market, Forecast: 2013 to 2019

Figures

  1. Mobile Ticketing Technology Matrix, Global Reach versus Implementation, 2012
  2. Mobile Ticketing Technology Matrix, Global Reach versus Implementation, 2018