Over the Top (OTT) and Multiscreen Video Services

A newer version of this research is available: Over the Top (OTT) and Multiscreen Video Services

The over-the-top market continues to expand and with the growing number of connected devices the revenue CAGR from 2013 to 2018 is expected to fall just under 31% worldwide. Despite this growth and changing consumer landscape the pay TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen/"TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.      

This data set covers the over-the-top (OTT) and multiscreen markets. OTT content is characterized as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay TV service provider. Multiscreen services refer to the distribution of premium content from pay TV operators to screens beyond the confines of a traditional set-top box or gateway device. 

OTT content is further broken down into 2 broad categories, segmented by the average length of videos viewed: mid (15 to 55 minutes), and long (55 minutes and longer) - short videos are included in the data set but are not counted as OTT. Online video viewers are provided according to these categories by region (North America, Europe, Asia Pacific, Latin America, and Middle East Africa) and key device types (connected TV, Blu-ray players, game consoles, smart STB, mobile, and other).  Online viewers are also categorized by video class and region. OTT revenue is provided and segmented by subscription, PPV/rental, purchase, and advertising.  

Multiscreen data is provided on a household level in the same five regions, but considers households in place of individual viewers - where multiscreen households are active users.  

Table of Contents

Tables

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  1. Over the Top Revenue by Geography, World Market, Forecast: 2010 to 2018
  2. North American OTT Revenue Market Share by Vendor, North America, 2011
  3. United Kingdom OTT Revenue Market Share by Vendor, United Kingdom, 2011
  4. China Market OTT Revenue Share by Vendor, China, 2011
  5. Over the Top Revenue by Business Model, World Market, Forecast: 2010 to 2018
  6. Over the Top Revenue by Business Model, North America, Forecast: 2010 to 2018
  7. Over the Top Revenue by Business Model, Europe, Forecast: 2010 to 2018
  8. Over the Top Revenue by Business Model, Asia-Pacific, Forecast: 2010 to 2018
  9. Over the Top Revenue by Business Model, Latin America, Forecast: 2010 to 2018
  10. Over the Top Revenue by Business Model, Middle East/Africa, Forecast: 2010 to 2018
  11. Online Video Viewers, World Markets, Forecast: 2010 to 2018
  12. Online Video Viewers (Percentage by Online Video Type), World Markets, Forecast: 2010 to 2018
  13. Online Video Viewers by Video Type (Percentage of Population), World Markets, Forecast: 2010 to 2018
  14. Online Video Viewers by Video Type (Percentage of TV Household Population), World Markets, Forecast: 2010 to 2018
  15. Online Videos Served, World Markets, Forecast: 2010 to 2018
  16. Online Videos Served (Percentage by Online Video Type), World Markets, Forecast: 2010 to 2018
  17. Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2010 to 2018
  18. Online Viewers and Videos Viewed by Category, North America, Forecast: 2010 to 2018
  19. Online Viewers and Videos Viewed by Category, Europe, Forecast: 2010 to 2018
  20. Online Viewers and Videos Viewed by Category, Asia-Pacific, Forecast: 2010 to 2018
  21. Online Viewers and Videos Viewed by Category, Latin America, Forecast: 2010 to 2018
  22. Online Viewers and Videos Viewed by Category, Middle East/Africa, Forecast: 2010 to 2018
  23. Online Videos by Viewed Video Category (on Blu-ray Players), World Markets, Forecast: 2010 to 2018
  24. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast: 2010 to 2018
  25. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast: 2010 to 2018
  26. Online Videos Viewed by Video Category (on Smart Set-top Boxes), World Markets, Forecast: 2010 to 2018
  27. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast: 2010 to 2018
  28. Online Videos Viewed by Video Category (on Other Devices), World Markets, Forecast: 2010 to 2018
  29. Multiscreen Households, World Markets, Forecast: 2012 to 2018
  30. Multiscreen Households (Percentage of Pay TV Households), World Markets, Forecast: 2012 to 2018
  31. Multiscreen Operators, United States (2012)
  32. Multiscreen Operators, United Kingdom (2012)