Video, OTT, AR & VR covers the rapid transition of video consumption devices, services, business models, and technologies toward multiscreen, IP, on-demand, and unmanaged delivery, as well as the rise of augmented and virtual reality (AR and VR) platforms in the enterprise and consumer sectors. Technology research includes service-provider and retail devices, technology transitions, network and software technologies, content protection, and operator business models. AR and VR addresses the rapid rise of new head-mounted display categories including tethered, mobile-reliant headsets, and standalone smart glasses, analysis of use cases driving adoption, assessments of technology platforms, and content expectations.
The over-the-top market continues to expand and with the growing number of connected devices the revenue CAGR from 2013 to 2018 is expected to fall just under 31% worldwide. Despite this growth and changing consumer landscape the pay TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen/"TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.
This data set covers the over-the-top (OTT) and multiscreen markets. OTT content is characterized as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay TV service provider. Multiscreen services refer to the distribution of premium content from pay TV operators to screens beyond the confines of a traditional set-top box or gateway device.
OTT content is further broken down into 2 broad categories, segmented by the average length of videos viewed: mid (15 to 55 minutes), and long (55 minutes and longer) - short videos are included in the data set but are not counted as OTT. Online video viewers are provided according to these categories by region (North America, Europe, Asia Pacific, Latin America, and Middle East Africa) and key device types (connected TV, Blu-ray players, game consoles, smart STB, mobile, and other). Online viewers are also categorized by video class and region. OTT revenue is provided and segmented by subscription, PPV/rental, purchase, and advertising.
Multiscreen data is provided on a household level in the same five regions, but considers households in place of individual viewers - where multiscreen households are active users.