The ability to make money certainly isn’t always the top priority among developers. There are in-house developers, who write code for the organization that will ultimately publish the application; there are developers working for specialist studios, which are hired by firms that can’t or don’t want to create the application in-house; and there are hobbyists, who experiment with their own app ideas during leisure time. A good many of today’s start-ups launch on a “grow now, monetize later” premise, which has it that as long as you manage to achieve a large and loyal user base the money will follow.
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