This Competitive Assessment analyzes vendors offering Internet Security Software Products. The research assesses those vendors offering integrated security software, with rankings based on the viability and success of market positioning and business strategies. The assessment also looks at feature set and technical capabilities in order to determine whether the vendor offered a comprehensive internet security product that goes beyond basic antivirus software. This study also provides an installed user base market share forecast for 2013.
Product offerings reviewed included at least ten or more of the following features: antispam, antiphishing, antispyware, integrated firewall, server/gateway security, email protection, privacy features, password management, encryption technologies, identity protection, parental control, anti-theft capabilities (remote locate, lock and wipe), secure transaction protection, sandboxing, cloud services, web console, remote access, back-up, recover/repair, removable media protection, host intrusion prevention systems, network access control, application control, forensic analysis, and audit/management reports.
The vendors were assessed on two fronts: implementation and innovation. Implementation criteria included relative market share (forecasted installed user base for 2013), product portfolio (suite range, business/consumer segment), operating system support, strategic partners (OEM, MNO, Distribution Channels), market support (including resellers), and research and development (threat research, proprietary technology). Innovation criteria included richness of feature set, performance (efficiency, speed, detection rates), user experience (interface, usability, customer support), value proposition (pricing), business model (free vs. paid, delivery, additional services), product launch cycle (including new launches and continual development), and product potential (present and future).
Fifteen vendors were assessed: Avast, AVG, Avira, Bitdefender, BullGuard, ESET, F-Secure, G Data, Kaspersky Lab, McAfee, Panda Security, Sophos, Symantec, Trend Micro, and Webroot.