Market Insight Dedicated eReaders to Survive the Media Tablet Onslaught as a Niche Play

Market Insight

The eReader market will not be totally cannibalized by media tablets. We believe there will always be a niche market for the dedicated reading device for voracious readers, business travelers, and educational segments. Electronic paper (ePaper) displays are able to better replicate the print reading experience and are usable in direct sunlight conditions; the eReader battery life of weeks between charging is significantly greater than that of the media tablet. And of course, eReaders are priced significantly lower than entry level tablets.

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