Megafon – Making the Most of Mobile Data Adoption

by Jake Saunders, Marina Lu

Megafon is in an ideal position to deepen its relationship with its customers through operator branded handsets. Priming smartphone adoption, even if it is on 3G HSPA+, will help Megafon develop an addressable market for upgrading to 4G LTE. The Megafon Mint would fit comfortably into a market niche that will appeal to users looking for a smartphone that has many of the features of a premium branded smartphone but at a more competitive price point. It will also help the Megafon brand to be associated with the “smartphone experience.”

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