Mobile has many benefits and advantages for use on the go and for making casual purchases, but it does not fit most people’s requirements when they may prefer to use a bigger screen, take more time browsing and researching across multiple sites, or address all of their concerns regarding security. While mobile is growing rapidly now, I expect to see the level of YOY growth slow down in leading markets within the next five years - and quite possibly reach near saturation by the end of this decade.
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