Market Insight What Is the Limit for M-Commerce?

Market Insight

Mobile has many benefits and advantages for use on the go and for making casual purchases, but it does not fit most people’s requirements when they may prefer to use a bigger screen, take more time browsing and researching across multiple sites, or address all of their concerns regarding security. While mobile is growing rapidly now, I expect to see the level of YOY growth slow down in leading markets within the next five years - and quite possibly reach near saturation by the end of this decade.

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