The Smart Home market is reaching an inflection point. Service providers, including telcos, cable operators, and home security companies, as well as retailers and device OEMs alike are bringing a range of new hardware, services, and offers to market. Adding opportunity and complexity is the intersection of smart home services and ecosystems with wearables, new sensor technologies, big data and analytics, and health management services. Consumer IT heavyweights and startups alike are driving adoption with a growing range of simple to install connected device, pushing smart home services into more and more homes and forcing long standing specialists to adapt in order to compete. Surviving in the new competitive environment means staying hyperaware of a range of vectors – the latest consumer product and service trends, emerging connectivity options, product mixes, service delivery and platform approaches, and eco-system partner developments.
This sector tracks these ongoing developments to provide deep-dive supplier assessments across smart home connectivity, devices, platforms, and services. Market data is provided for shipments, installations, and revenues for smart home systems, devices, controllers, consumer appliances, and service provider verticals. This sector is particularly relevant to those who are looking to embrace the opportunity of new service markets and extended customer relationships born from advances in wireless applications and networking technologies. The smart home is a key proving ground for the consumer IoE.
New means of e-payment, coupled with simplified checkout procedures, are part of the appeal of mobile over traditional online e-commerce. Mobile is able to provide a simple, low-cost means of accessing online products and services, as well as the means of paying for them – mobile outstrips banking and broadband penetration, and the breadth of e-payment services is greater. I think that consumer demand and interest is surpassing the retailers’ ability to serve these markets and this is where we will see third party service providers and platform developers being able to find their place in the market.