This Competitive Assessment study focuses on ultrabook vendors. It examines the key OEMs and undertakes a vendor matrix analysis for each OEM, estimated market shares, and provides a strategic recommendation and score per company. The vendor matrix examines several factors of the ultrabook vendors’ ultrabook product portfolio. These include its leading models, range of models, form factors, pricing, specifications/functionality, and user experience. Ultrabooks are convenient stylish portable computing devices; nevertheless, processing power and functionality should not be compromised.
A market share evaluation compares companies by ABI Research’s estimates of ultrabook shipments for 2012. The twelve vendors assessed in this Competitive Assessment are: Acer, Apple, Asus, Dell, Fujitsu, HP, Lenovo, LG, Samsung, Sony, Toshiba, and Vizio.