INDEX

Low Cost Smartphones

The year 2013 marks the first time that smartphones will outship feature phones at a global level. With increased penetration, smartphone OEMs are seeking new market opportunities and sub segments that will drive their revenue and market share growth through the second half of the smartphone adoption cycle. This report focuses on the emerging low cost smartphone value segment that is expected to be the largest opportunity for growing the smartphone market. Low cost smartphones have a wholesale ASP of $0 to $200, which helps to lower the barrier to entry for consumers who have yet to upgrade from feature phones.

The overarching factors of smartphone ASPs including price band segmentation, regional smartphone ASP forecasts, and operator subsidization practices are forecast to demonstrate the scope of the low cost smartphone opportunity. Key smartphone OEM portfolios are segmented by price tier and analyzed for OEM specific potential and exposure to the low cost smartphone market. Additionally, the "ingredients" or key features found in a low cost smartphone are highlighted and forecast to underline improving quality of low cost smartphones.

Table of Contents

  • 1. LOW COST SMARTPHONES ARE THE NEXT GROWTH SEGMENT
    • 1.1. Smartphone Price Band Segmentation
    • 1.2. Smartphone Value Segments
    • 1.3. Smartphone ASP Trends: Are Consumers Over-served?
    • 1.4. Smartphone Saturation in Developed Markets Shifts Growth to Emerging Markets
    • 1.5. Emerging Markets Opportunity for Low Cost Smartphones
    • 1.6. Declining Subsidization Creates Low Cost Smartphone Opportunity
    • 1.7. Summary and Strategic Recommendations
  • 2. INGREDIENTS OF A LOW COST SMARTPHONE
    • 2.1. Operating Systems in Low Cost Smartphones
  • 3. SMARTPHONE OEM LOW COST OPPORTUNITIES AND THREATS
    • 3.1. Apple
    • 3.2. Samsung
    • 3.3. BlackBerry
    • 3.4. Nokia
    • 3.5. Huawei, Lenovo, and ZTE
    • 3.6. HTC, LG, Motorola, and Sony

Tables

  1. Smartphone Shipments by Price Band, World Market, Forecast: 2012 to 2018
  2. Smartphone Shipments by Value Segment, World Market, Forecast: 2012 to 2018
  3. Smartphone Wholesale ASPs by Region and BRIC, Regional, Forecast: 2012 to 2018
  4. Smartphone Wholesale ASP by OEM, World Market, Historical: 1Q 2011 to 1Q 2013
  5. Smartphone Shipment Penetration by Region and BRIC Countries, Regional, Forecast: 2012 to 2018
  6. Smartphone Shipments by Region and BRIC Countries, Regional, Forecast: 2012 to 2018
  7. Average Low Cost Smartphone Features, World Market, Forecast: 2012 to 2018
  8. OEM Smartphone Shipments by Price Band, World Market: 2012

Charts

  1. Handset Shipments by Value Segment, World Market, Forecast: 2006 to 2018
  2. Smartphone Shipment Share by Value Segment, World Market, Forecast: 2012 to 2018
  3. Percent of Smartphone Shipments Sold with Subsidization, World Market, Forecast: 2010 to 2018

Figures

  1. Regional Smartphone Penetration and Consumer Technology Adoption Segments, World Market: 2013 and 2018
  2. Low Cost Smartphone Examples