Encoding Markets – Sports / Broadcast-live / File-based
Customer segmentation is becoming much more important in the encoder market place, with specific customer sets and use cases dominating requirements and determining which vendors are best positioned to capture the seat. Demands for encoding platforms vary significantly in requirement by the system role of the encoder, by the customer’s target platform, and by the size and channel density of the operator.
Some of the different requirements creating niche conditions within the encoder markets include:
•High channel compression requirements
•High density encoder requirements
•Requirements for best visual quality
•Requirements of maximum reliability and operational characteristics
•File-based workflows for VOD
•Software encoding for internet centric services
•Cloud-based throughput-oriented applications
This research evaluates the video encoder and transcoder markets by application (contribution, broadcast, live multiformat, and file-based multiformat) and customer type (cable, satellite and digital terrestrial, IPTV, and content owners), including market shares for these markets. It provides comprehensive coverage of the shift in encoder markets, forecasts adoption of HEVC / H.265 within broadcast markets, and describes strategies of leading encoding vendors.
- 1. ENCODER MARKETS DIVIDE INTO MULTIPLE SEGMENTS
- 1.1. Total Encoder Market Share
- 1.2. Encoder Market Forecasts
- 1.3. Encoder Markets: Contribution, Broadcast, Live Streaming, File-based
- 1.4. Contribution Encoders
- 1.5. Broadcast Encoders
- 1.5.1. Digital Terrestrial Encoders
- 1.5.2. Satellite Encoders
- 1.5.3. Terrestrial and Satellite Encoder Market Share
- 1.5.4. Cable Encoders
- 1.5.5. IPTV and Mobile Encoders
- 1.6. Multiformat Encoders
- 1.6.1. File-based Multiformat Encoders
- 1.6.2. Live Multiformat Encoders
- 2. AS NEW TECHNOLOGIES MOVE INTO THE MARKET
- 2.1. Segmentation: HLS, Smooth, MPEG-DASH
- 2.1.1. Encoders Can Feed a Web Server or CDN
- 2.1.2. Encoder Companies Can Launch Products that Handle Segmentation
- 2.1.3. Nearly Universal Adoption of Apple's HLS Mitigates Role for MPEG-DASH
- 2.2. Codec Migration: MPEG-2/MPEG-4/AVC and HEVC
- 2.2.1. Density
- 2.2.2. Contribution
- 2.2.3. Distribution to Cable/Satellite
- 2.2.4. Digital Terrestrial (DTT) Distribution
- 2.2.5. IPTV Distribution
- 2.2.6. Multiscreen Distribution
- 2.3. Encoding in the Cloud
- 2.3.1. Private Cloud Encoding
- 2.3.2. Public Cloud Encoding
- 3. SYSTEM INTEGRATORS CONSIDER PROPER INVESTMENT LEVELS
- 3.1. Alcatel-Lucent
- 3.2. Cisco/NDS
- 3.3. Ericsson
- 3.4. Huawei
- 4. VIDEO HARDWARE COMPANIES LOOK FOR SCALE
- 4.1. Arris/Motorola
- 4.2. Thomson Video Networks
- 4.3. Harmonic
- 5. STARTUPS TACKLE NICHES AND LOOK FOR STEADY GROWTH
- 5.1. Ateme
- 5.2. Digital Rapids
- 5.3. Elemental
- 5.4. Envivio
- 5.5. RGB Networks
Tables
- Cross-function and Cross-customer Base Encoder and Transcoder Market Shares, Revenues, World Market, 2010 to 2012
- Total Encoder Market Revenue by Function, Revenues, World Market, Forecast: 2010 to 2017
- Total Encoder Market Forecasts by Platform, Revenues, World Market, 2010 to 2017
- Encoder Categories and Technologies
- Contribution Encoder Market Shares, Revenues, World Market, 2010 to 2012
- Encoder Platforms and Technologies
- Broadcast/Distribution Encoder Market Shares, Revenues, World Market, 2010 to 2012
- Terrestrial and Satellite Encoder Market Shares, Revenues, World Market, 2010 to 2012
- Cable Encoder Market Shares, Revenues, World Market, 2010 to 2012
- IPTV and Mobile Encoder Market Shares, Revenues, World Market, 2010 to 2012
- File-based Multiscreen Encoder/Transcoder Market Shares, Revenues, World Market, 2010 to 2012
- Live Multiscreen Encoder/Transcoder Market Shares, Revenues, World Market, 2010 to 2012
Charts
- Broadcast Channel Shipments by Codec, World Market, Forecast: 2010 to 2017