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Customer segmentation is becoming much more important in the encoder market place, with specific customer sets and use cases dominating requirements and determining which vendors are best positioned to capture the seat. Demands for encoding platforms vary significantly in requirement by the system role of the encoder, by the customer’s target platform, and by the size and channel density of the operator.
Some of the different requirements creating niche conditions within the encoder markets include:
•High channel compression requirements
•High density encoder requirements
•Requirements for best visual quality
•Requirements of maximum reliability and operational characteristics
•File-based workflows for VOD
•Software encoding for internet centric services
•Cloud-based throughput-oriented applications
This research evaluates the video encoder and transcoder markets by application (contribution, broadcast, live multiformat, and file-based multiformat) and customer type (cable, satellite and digital terrestrial, IPTV, and content owners), including market shares for these markets. It provides comprehensive coverage of the shift in encoder markets, forecasts adoption of HEVC / H.265 within broadcast markets, and describes strategies of leading encoding vendors.