Over the Top (OTT) and Multiscreen Video Services

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The over-the-top market continues to expand and with the growing number of connected devices the revenue CAGR from 2012 to 2017 is expected to fall just under 32% worldwide. Despite this growth and changing consumer landscape the pay TV operators continue to maintain a strong market presence bolstered by consumer behavior that still favors the traditional content distribution channels, but multiscreen/"TV Everywhere" initiatives are also quickly ramping up to match the growing OTT market trend.      

This data set covers the over-the-top (OTT) and multiscreen markets. OTT content is characterized as online video from services and operators that is distributed over a number of channels including fixed (e.g. to computers, connected CE, tablets) and mobile (e.g. smartphones and tablets) broadband - it is not associated with a pay TV service provider. Multiscreen services refer to the distribution of premium content from pay TV operators to screens beyond the confines of a traditional set-top box or gateway device. 

OTT content is further broken-down into 2 broad categories, segmented by the average length of videos viewed: mid (15 to 55 minutes), and long (55 minutes and longer) - short videos are included in the data set but are not counted as OTT. Online video viewers are provided according to these categories by region (North America, Europe, Asia Pacific, Latin America, and Middle East Africa) and key device types (connected TV, Blu-ray players, game consoles, smart STB, mobile, and other).  Online viewers are also categorized by video class and region. OTT revenue is provided and segmented by subscription, PPV/rental, purchase, and advertising.  

Multiscreen data is provided on a household level in the same five regions, but considers households in place of individual viewers - where multiscreen households are active users.   

Tables

Click a table title to see what's included in the data.
  1. Over the Top Revenue by Geography, World Market, Forecast 2012 to 2017
  2. North American Market Share by Vendor, North America, 2011
  3. United Kingdom Market Share by Vendor, United Kingdom, 2011
  4. Over the Top Revenue by Business Model, World Markets, Forecast 2012 to 2017
  5. Over the Top Revenue by Business Model, North America, Forecast 2012 to 2017
  6. Over the Top Revenue by Business Model, Europe, Forecast 2012 to 2017
  7. Over the Top Revenue by Business Model, Asia Pacific, Forecast 2012 to 2017
  8. Over the Top Revenue by Business Model, Latin America, Forecast 2012 to 2017
  9. Over the Top Revenue by Business Model, Middle East Africa, Forecast 2012 to 2017
  10. Online Video Viewers, World Markets, Forecast 2012 to 2017
  11. Online Video Viewers (Percentage by Online Video Type), World Markets, Forecast 2012 to 2017
  12. Online Video Viewers by Video Type (Percentage of Population), World Markets, Forecast 2012 to 2017
  13. Online Video Viewers by Video Type (Percentage of TV Household Population), World Markets, Forecast 2012 to 2017
  14. Online Videos Served, World Markets, Forecast 2012 to 2017
  15. Online Videos Served (Percentage by Online Video Type), World Markets, Forecast 2012 to 2017
  16. Online Viewers and Videos Viewed by Category, World Market, Forecast 2012 to 2017
  17. Online Viewers and Videos Viewed by Category, North America, Forecast 2012 to 2017
  18. Online Viewers and Videos Viewed by Category, Europe, Forecast 2012 to 2017
  19. Online Viewers and Videos Viewed by Category, Asia Pacific, Forecast 2012 to 2017
  20. Online Viewers and Videos Viewed by Category, Latin America, Forecast 2012 to 2017
  21. Online Viewers and Videos Viewed by Category, Middle East Africa, Forecast 2012 to 2017
  22. Online Videos by Viewed Video Category (on Blu-ray Players), World Markets, Forecast 2012 to 2017
  23. Online Videos Viewed by Video Category (on Connected TVs), World Markets, Forecast 2012 to 2017
  24. Online Videos Viewed by Video Category (on Game Consoles), World Markets, Forecast 2012 to 2017
  25. Online Videos Viewed by Video Category (on Smart Set-Top Boxes), World Markets, Forecast 2012 to 2017
  26. Online Videos Viewed by Video Category (on Mobile Devices), World Markets, Forecast 2012 to 2017
  27. Online Videos Viewed by Video Category (on Other Devices), World Markets, Forecast 2012 to 2017
  28. Multiscreen Households, World Markets, Forecast 2012 to 2017
  29. Multiscreen Households (Percentage of Pay TV Households), World Markets, Forecast 2012 to 2017
  30. Multiscreen Operators, United States (2012)
  31. Multiscreen Operators, United Kingdom (2012)
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Research Information

Price
Starting at USD 7500
Publish Date
3Q 2012
Code
MD-OTMS-154
Research Type
Data