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The emergence of low-cost passive location technologies, often based on probes, is changing how carriers view location and their ability to drive new revenue opportunities. Rather than investing heavily in dedicated infrastructure, carriers can now deploy technologies that support quality assurance and customer experience management (CEM), as well as new location services such as analytics, retail, indoor, financial/banking, and advertising.
This analysis looks across a number of potential use cases and vertical markets, attempting to identify the revenue opportunities available to passive location technology providers, as well as identify the companies best placed to address this space.