Indoor Location in Retail: Where Is the Money? Image

Indoor Location in Retail: Where Is the Money?

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Indoor location technology represents the next wave of opportunity in the location industry. The year 2013 will represent a major shift from initial trials to technology deployments, application development, and revenues. With brick and mortar stores looking to compete with online, the retail sector represents the strongest potential for growth.

The aim of this report is to identify the indoor technologies and services that will generate billions in revenue over the forecast period. This report analyzes 10 major retail sectors, identifying what new services and revenue opportunities indoor location can bring and which technology is best suited. The report also looks at how technology vendors and retailers can create new revenue streams from hyperlocal, targeted, and brand advertising. From a technology point of view, the report also identifies key indoor technology, service, and competitive environment trends that will define the winners and losers in 2013. 

This report covers all major indoor location technologies: Wi-Fi, Bluetooth, small cell/cellular, DAS, Audio, Sensors, etc. For each region, the penetration of each individual technology is further split into 10 retail verticals, including clothing, food & grocery, dining, shopping malls, etc. Revenue forecasts are split by infrastructure/service fees, customer analytics, mobile advertising, local search, and hyperlocal offers/coupons/scans. Forecasts are also provided for indoor maps and retail application downloads, to give a complete picture.

Table of Contents

Table of Contents

  • 1. INTRODUCTION
    • 1.1. Report Scope and Introduction
      • 1.1.1. Indoor Location Technologies
      • 1.1.2. Wide-area Alternative Location Technologies
      • 1.1.3. Handset-based versus Network-based Technologies
    • 1.2. Worldwide Forecasts
  • 2. MARKET DRIVERS IN 2013
    • 2.1. Retail Smartphone Application Forecasts
      • 2.1.1. Opportunity and Threat of One-to-many Applications
      • 2.1.2. Using Location to Prevent Retail Application Fatigue
    • 2.2. Indoor Mapping Market
    • 2.3. Low-cost Geofencing
    • 2.4. Acquisitions, Partnerships, and Consolidation
    • 2.5. Privacy: In-store Privacy Is Not the Same as Handset Privacy
    • 2.6. Location Technology Standardization
    • 2.7. Revenue Opportunities
      • 2.7.1. Infrastructure and Service Revenues
      • 2.7.2. In-application Advertising
      • 2.7.3. Analytics Services
      • 2.7.4. Mobile Search
      • 2.7.5. Hyperlocal Offers/Coupons/Scans
  • 3. RETAIL VERTICAL ANALYSIS
    • 3.1. Clothing
      • 3.1.1. Store Demographics
      • 3.1.2. Strengths
      • 3.1.3. Weaknesses
      • 3.1.4. Most Suitable Location Technology
    • 3.2. DIY/Warehouse
      • 3.2.1. Store Demographics
      • 3.2.2. Strengths
      • 3.2.3. Weaknesses
      • 3.2.4. Most Suitable Location Technology
    • 3.3. Food and Grocery
      • 3.3.1. Store Demographics
      • 3.3.2. Strengths
      • 3.3.3. Weaknesses
      • 3.3.4. Most Suitable Location Technology
    • 3.4. Dining
      • 3.4.1. Store Demographics
      • 3.4.2. Strengths
      • 3.4.3. Weaknesses
      • 3.4.4. Most Suitable Location Technology
    • 3.5. Small Retail Stores
      • 3.5.1. Store Demographics
      • 3.5.2. Strengths
      • 3.5.3. Weaknesses
      • 3.5.4. Most Suitable Technology
    • 3.6. Financial Services
      • 3.6.1. Store Demographics
      • 3.6.2. Strengths
      • 3.6.3. Weaknesses
      • 3.6.4. Most Suitable Technology
    • 3.7. Auto/Car Dealerships
      • 3.7.1. Store Demographics
      • 3.7.2. Strengths
      • 3.7.3. Weaknesses
      • 3.7.4. Most Suitable Technology
    • 3.8. Airports
      • 3.8.1. Store Demographics
      • 3.8.2. Strengths
      • 3.8.3. Weaknesses
      • 3.8.4. Most Suitable Location Technology
    • 3.9. Shopping Center Malls
      • 3.9.1. Store Demographics
      • 3.9.2. Strengths
      • 3.9.3. Weaknesses
      • 3.9.4. Most Suitable Location Technology
  • 4. MARKET FORECASTS
    • 4.1. Audio Indoor Location
      • 4.1.1. Market Analysis
      • 4.1.2. Competitive Environment in 2013
      • 4.1.3. Companies to Watch
    • 4.2. Bluetooth Indoor Location
      • 4.2.1. Market Analysis
      • 4.2.2. Competitive Environment in 2013
      • 4.2.3. Companies to Watch
    • 4.3. Wi-Fi Indoor Location
      • 4.3.1. Market Analysis
      • 4.3.2. Competitive Environment in 2013
      • 4.3.3. Companies to Watch
    • 4.4. Small Cell Indoor Location
      • 4.4.1. Market Analysis
      • 4.4.2. Why Carriers Will Have a Big Part to Play in Indoor Location
      • 4.4.3. The Emergence of Public Venue Small Cells, Carrier Wi-Fi, and HetNets
      • 4.4.4. Competitive Environment in 2013
      • 4.4.5. Companies to Watch in 2013
    • 4.5. DAS Indoor Location
      • 4.5.1. Market Analysis
    • 4.6. Motion Sensors and Indoor Location
      • 4.6.1. Market Analysis
      • 4.6.2. Competitive Environment in 2013
      • 4.6.3. Companies to Watch

Tables

  1. Indoor Location Technology Standardization

Charts

  1. Indoor Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2010 to 2018
  2. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, World Market, Forecast: 2010 to 2018
  3. Retail Applications Featuring Indoor Location Technologies, World Market, Forecast: 2011 to 2018
  4. Indoor Mapping Installations, by Vertical Market, World Market, Forecast: 2011 to 2018
  5. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  6. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  7. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  8. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  9. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  10. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  11. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  12. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  13. Small Cell and Carrier Wi-Fi Deployments, World Market, Forecast: 2012 to 2018
  14. DAS Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2018
  15. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2018
  16. Sensor Adoption in Smartphones, Worldwide Market, Forecast; 2011 to 2017