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Geofencing: Technologies, Applications, and Revenue Strategies

Geofencing is a technology that has existed for a number of years, largely limited to the dedicated tracking and fleet management markets, where individual companies developed their own proprietary geofencing solution. However, it has always been a technology on which many future-looking location-based application and advertising use cases rely on. As the key elements of these markets come together (ubiquitous, low power location, analytics, push notifications, geodata aggregation, detailed maps, etc) there is renewed interest in geofencing for consumer-orientated services. 

This report looks at the adoption of geofencing across both carrier and smartphone applications. Forecasts are provided for downloads and revenues generated through the provision of geofencing services. The report pays particular attention to the retail application and push notification markets, where geofencing can unleash significant revenue potential around proximity messaging and advertising. The report also investigates the emerging Enterprise/Financial services sector, where geofencing is bringing significant RoI to companies. Analysis is provided on each of the leading companies in this space.

Table of Contents

  • 1. EXECUTIVE SUMMARY
    • 1.1. Recent Market Changes
    • 1.2. Geofencing: What Will and Will Not Happen
      • 1.2.1. Standard Enabler of Services
      • 1.2.2. Carrier Geofencing Markets
      • 1.2.3. Retail Applications and Advertising
      • 1.2.4. Location Analytics
      • 1.2.5. Ambient Intelligence: Analytics 2.0
      • 1.2.6. Geofencing Business Models
      • 1.2.7. Back-end as a Revenue Generator
      • 1.2.8. Future GPS IC Design Trends
    • 1.3. Key Revenue Opportunities
  • 2. MARKET FORECASTS
    • 2.1. Smartphone LBS Applications
    • 2.2. Total Smartphone Application Market
      • 2.2.1. Local Search
      • 2.2.2. Social Networking
      • 2.2.3. Photography
      • 2.2.4. Mobile Payments
      • 2.2.5. Gaming
      • 2.2.6. Enterprise
      • 2.2.7. Retail Applications
      • 2.2.8. Push Notification
      • 2.2.9. Location-based Advertising
    • 2.3. Carrier Applications
      • 2.3.1. Family Finding/Personal Location
      • 2.3.2. Enterprise/Financial and Insurance Services
      • 2.3.3. Navigation
      • 2.3.4. Retail
      • 2.3.5. Social Networking/Local Search
  • 3. COMPETITIVE ENVIRONMENT & BUSINESS MODELS
    • 3.1. Geofencing Database Providers
      • 3.1.1. Maponics
      • 3.1.2. Esri/Geoloqi
    • 3.2. Carrier Location Aggregators
      • 3.2.1. Loc-Aid
      • 3.2.2. TechnoCom
      • 3.2.3. Location Labs
    • 3.3. Carrier Retail Partners
      • 3.3.1. Placecast
      • 3.3.2. Digby
    • 3.4. Push Notification Companies
      • 3.4.1. Xtify
      • 3.4.2. Urban Airship
      • 3.4.3. mBlox
    • 3.5. Platform Providers
      • 3.5.1. Google
      • 3.5.2. Apple
      • 3.5.3. Qualcomm

Tables

  1. Smartphone LBS Application Downloads, World Market, Forecast: 2011 to 2017
  2. Retail Application Downloads and Revenues, World Market, Forecast: 2011 to 2017
  3. Push Notification Downloads and Revenues, World Market, Forecast: 2011 to 2017
  4. Carriers LBS Application Downloads, World Market, Forecast: 2011 to 2017

Charts

  1. Smartphone LBS Application Revenues, World Market, Forecast: 2011 to 2017
  2. Retail Application Revenues, World Market, Forecast: 2011 to 2017
  3. Push Notification Revenues, World Market, Forecast: 2011 to 2017
  4. Carriers LBS Application Revenues, World Market, Forecast: 2011 to 2017
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Research Information

Price
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Publish Date
4Q 2012
Code
AN-1142
Research Type
Technology Analysis Report
Pages
17