In the last ten years the carrier LBS platform business has promised much, particularly with the dawn of consumer applications. The reality is that beyond mandated regions, such as the U.S., South Korea, and Japan, adoption has been limited as carriers remain skeptical on the revenue benefits versus the upfront costs. With carrier consumer LBS services losing the battle against smartphone applications, the incentive for carriers to deploy LBS platforms is limited.
This report considers the new opportunities for LBS Platforms and location in enabling carriers to generate new revenue. The report looks at the impact of LTE, increasing demand for lawful intercept, the potential around big data and location analytics, carrier’s role in indoor location/retail, and also carrier-only location information services. ABI Research has forecast a growing LBS platform market by region for each of these segments.