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Location Enabled Services

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The location based services (LBS) market is evolving beyond in-car navigation towards new applications, new distribution channels, and a shift towards freemium and advertising based models. Companies now have a lot more opportunities but also a lot more competition. There are also questions over what the real size of the advertising opportunity will be. This study clearly and concisely reveals each layer of the LBS market. For each major country/region and LBS segment, this report breaks down the market by on-deck (carrier) vs. off-deck (application stores), looking at the total subscriptions/downloads and revenues. Revenues will also be split between paid vs. free and direct vs. advertising, to reflect the overall shift in the market towards new business models.

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