Platforms Behind TV Everywhere: OVP, MVP, and CMS

Getting TV Everywhere and over the top (OTT) services delivered to consumers is not an easy job. Multichannel video programming distributors (MVPDs), including cable MSOs, satellite broadcasters, telephone companies (telcos) delivering IPTV services and even DTT broadcasters have historically developed largely closed video distribution systems that are heavily vertically integrated, and have historically been able to control all of the devices (and software) connecting to their network. Given this background, it is no surprise that a host of companies, with multiple business models, have come to solve different pieces of this puzzle. Online video platforms (OVPs) are best characterized by Brightcove, Ooyala, and Kaltura. These companies seek to lower the barrier to publish video to the internet by offering an 'ingest once, publish anywhere' approach. Content management systems (CMSs) are best characterized by thePlatform and KIT Digital. These systems handle the metadata required to ingest, manage, and publish content as part of a Pay TV offering. Managed video platforms (MVPs), such as MobiTV and Quickplay, are turnkey technology platforms used by mobile operators and/or traditional Pay TV distributors for their TV Everywhere platforms. Content-delivery networks (CDNs), characterized by Akamai and Limelight, are responsible for getting bits from place to face in an efficient, low-latency fashion. Due to their universal appeal and handling of nearly every bit of premium video traffic traversing the web, CDNs are responsible for about 47% of the revenues within video delivery. However, CDNs are having difficulty maintaining their margins with significant pricing pressure and competitiveness, notably from tier one internet providers with excess capacity. Managed video platforms own 37% of the market for video services, with 21% in mobile and 17% in media & entertainment (Broadcaster and TV-Everywhere platforms). Online video platforms own 15% of the revenues while content management systems own about 11% of the revenues.

  • 1. GETTING TV EVERYWHERE AND OTT TO CONSUMERS IS NOT EASY
    • 1.1. What Is Required to Deliver Video to Multiscreen Devices?
    • 1.2. Cloud Video Delivery Model: (Google) YouTube, Netflix, and Amazon
    • 1.3. Online Video Platform (OVP) Business Model Origins
      • 1.3.1. Brightcove
      • 1.3.2. Ooyala
      • 1.3.3. Kaltura
      • 1.3.4. Azuki Systems
      • 1.3.5. Vimond
      • 1.3.6. Unicorn Media
      • 1.3.7. Origin Digital (Accenture)
      • 1.3.8. iStreamPlanet
      • 1.3.9. Streamworks International
    • 1.4. Managed Video Platform (MVP) Business Model Origins
      • 1.4.1. MobiTV
      • 1.4.2. QuickPlay
      • 1.4.3. Synacor
      • 1.4.4. NeuLion
      • 1.4.5. Rovi
      • 1.4.6. FilmFlex
      • 1.4.7. Vidiator
      • 1.4.8. Smith Micro
      • 1.4.9. Digidev
    • 1.5. Content Management System (CMS) Business Model Origins
      • 1.5.1. KIT Digital
      • 1.5.2. thePlatform
      • 1.5.3. deltatre
    • 1.6. Content Delivery Network (CDN) Business Model Origins
      • 1.6.1. Akamai
      • 1.6.2. Limelight
      • 1.6.3. Dailymotion
      • 1.6.4. ChinaCache
      • 1.6.5. Bitgravity (Tata Communications)
      • 1.6.6. CDNetworks / Panther (KDDI)
    • 1.7. Do-It-Yourself (DIY) Video Distribution
    • 1.8. Carrier Digital Media Services (Related Business Models)
    • 1.9. Video Origination & VOD (Related Business Models)
    • 1.10. Middleware Providers (Related Business Models)
  • 2. EACH PLAYER HAS A UNIQUE VALUE AS THEY COMPETE
    • 2.1. CDN Leads in Revenues
    • 2.2. Opportunities Stem from Changing Video Distribution Models
  • 3. WHAT DOES THE FUTURE HOLD?

Tables

  1. Business Models Serving Premium Online Video, OVP, CMS, MVP, CDN
  2. Multiscreen / OTT Key Wheels, ABI Research Complementary Coverage
  3. New Business Opportunities for Content, Likely Video Delivery Platform Selections

Charts

  1. Video Delivery Revenues by Business Model, Worldwide, 2011

Figures

  1. YouTube Cloud-based Video Delivery Architecture, Geographical Distribution & Redundancy
  2. Technology Components to Launch OTT / TV Everywhere / Multiscreen Services, Do It Yourself Shopping List
  3. TV and Movie Content Distribution Strategies, Maximizing the Lifetime Value Content
  4. Relationship of OVP, MVP, CMS, CDN, Long-term Sustainable Co-existence
  5. Value Proposition to Tier One Operators, CDNs and OVPs
  6. Multiscreen and OTT Video Platform Contenders, Co-existence of Business Models Extends into the Long Term
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Research Information

Price
Starting at USD 4500
Publish Date
3Q 2012
Code
AN-1082
Research Type
Business Models Analysis Report
Pages
19