The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Indoor mapping represents one of the best ways to interact with the consumer in an indoor environment. By combining apps, location, advertising, inventory, POS, emerging technology (NFC, AR, QR codes, etc.) and customer analytics, mobile maps create a better user experience, bigger shopping baskets, a more efficient store, and stronger advertising revenue. By the end of 2013, we will be seeing hundreds of thousands of maps with multiple licensing and subscription deals in place.