Fitbit is excellent as a stand-alone tracker for health and fitness monitoring. When paired with a medically prescribed health regimen for diabetics, sleep disorders, and/or physical rehabilitation, the next market audience to benefit from these solutions will emerge. Measurements from data gathered combined with professional monitoring create a multi-dimensional view of the individual. The ultimate goldmine for fitness trackers comes when it is offered with a fitness membership—gyms should jump on this value-add opportunity to audit caloric intake as well as fitness regimens and activities performed within and outside their facilities.
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