Mobile Video Strategies: eMBMS, OTT, Mobile Broadcast DTT, and Wi-Fi Offloading
Mobile Video consumption is on the rise given the prevalence of new mobile devices – including Smartphones, phablets, and tablets. This predominant and increasing consumption, at the same time, faces challenges due to mobile network bandwidth considerations and pricing plans. Video consumed on mobile devices, however, is not one size fits all; when planning for mobile video, in terms of both technical considerations as well as monetization strategies, there are a number of unique video types with different characteristics, including on-net video services, mobile broadcast video, classic internet video, and third party premium video OTT services.
This report looks holistically at video consumption on mobile devices, notably at the aspects of mobile video which impact mobile network operators (MNOs) and technology companies looking to grow with mobile video consumption portfolios.
Table of Contents
- 1. THE OPERATOR CASE FOR MOBILE VIDEO
- 1.1. Types of Mobile Video
- 1.2. On-net Video Services
- 1.3. Mobile Terrestrial Broadcast Video
- 1.4. Mobile LTE Broadcast Video
- 1.5. Classic Internet Video
- 1.6. Third Party Premium Video Services
- 1.7. Live Events
- 2. CONSUMER CASES FOR MOBILE VIDEO
- 2.1. Smartphones
- 2.2. Tablets
- 2.3. Mobile Video Consumption
- 2.4. Automotive Infotainment
- 2.5. The Value of Live: Sporting & Events
- 3. OPERATOR BUSINESS MODELS FOR MOBILE VIDEO
- 3.1. Turnkey versus Operator Developed Services
- 3.2. Quad-Play: Beyond Bundling
- 3.3. Bandwidth: Managing Capacity
- 3.4. Wi-Fi: Customer Owned Wi-Fi to Wi-Fi Offloading
- 4. SMARTPHONE AND TABLET MANUFACTURERS AND OTT VIDEO PROVIDERS WIN
- 4.1. Apple
- 4.2. Google
- 4.3. Amazon
- 4.4. Netflix
- 4.5. BSkyB (Now TV)
- 5. STANDALONE WIRELESS CARRIERS AND MOBILE-SPECIFIC VENDORS MUST ADAPT
- 5.1. Sprint / T-Mobile
- 5.2. Smith Micro / MobiTV
Tables
- North American MNO Video Service Revenues, 2010 to 2012
- Compatible Devices Cumulative Shipments, Handsets, Receivers, In-car Systems
- Smartphone Install Base by Region, Worldwide, 2010 to 2018
- Tablet Installed Base, By Platform, Worldwide, 2010 to 2018
- Online Viewers and Videos Viewed by Category, World Markets, Forecast: 2012 to 2018
