Mobile Video consumption is on the rise given the prevalence of new mobile devices – including Smartphones, phablets, and tablets. This predominant and increasing consumption, at the same time, faces challenges due to mobile network bandwidth considerations and pricing plans. Video consumed on mobile devices, however, is not one size fits all; when planning for mobile video, in terms of both technical considerations as well as monetization strategies, there are a number of unique video types with different characteristics, including on-net video services, mobile broadcast video, classic internet video, and third party premium video OTT services.
This report looks holistically at video consumption on mobile devices, notably at the aspects of mobile video which impact mobile network operators (MNOs) and technology companies looking to grow with mobile video consumption portfolios.