Mass Market Consumer Sales Channels for Home Automation

This report assesses the current state and future prospects for home automation sales channels which are undergoing great transition as home automation and connected homes move into the broad market. 

Home automation has been a mass market in waiting for decades but only recently have the building blocks to expand the market from a niche moved into place. Therefore the home automation services and equipment are being marketed to a new broad range of consumers. This also means that the traditional custom installation delivered by specialist professional installers and integrators will no longer be the primary sales channel.

New and existing players are examining the potential for a range of sales channels for their services and there are conflicting beliefs and approaches as to what will serve the broad market. Existing home automation providers and installers will increasingly compete against home security, telecom, cable, utility companies, consumer electronics retailers, and others.

This report examines the drivers for sales channels in home automation and how these systems will develop. Included are forecasts for the home automation market as well as for installation and retail shipments and system revenues. In addition, there are forecasts for home automation node shipments by sales channel.

  • 1. Home Automation and Sales Channels
    • 1.1. Introduction
    • 1.2. Home Automation system Definition
    • 1.3. Home Automation Node Definition
    • 1.4. Home Automation market Segmentation
    • 1.5. Home Automation Market Disruption
  • 2. Sales Channel Competition
    • 2.1. Sales Channel Definitions
    • 2.2. Integrator Sales Channel
      • 2.2.1. Sales Channel Strengths:
      • 2.2.2. Sales Channel Limitations:
    • 2.3. Retail Install Sales Channel
      • 2.3.1. Sales Channel Strengths
      • 2.3.2. Sales Channel Limitations:
    • 2.4. Retail Self-Install Sales Channel
      • 2.4.1. Sales Channel Strengths:
      • 2.4.2. Sales Channel Limitations:
  • 3. New Retail Strategies: Winners ANd Key Players
    • 3.1. Specialist Home Automation Installer/Integrator Sales Channel
      • 3.1.1. Retail Install Sales Channel
      • 3.1.2. Self-Install Sales Channel
    • 3.2. Home Automation Node Shipments by Sales Channel
    • 3.3. Key Players and Strategies
      • 3.3.1. ADT
      • 3.3.2. AT&T
      • 3.3.3. Lowe's
      • 3.3.4. Savant
      • 3.3.5. Schlage
      • 3.3.6. Vivint


  1. Home Automation Shipments by Market Segment, World, 2011 to 2018
  2. Home Automation Revenue by Market Segment, World, 2011 to 2018
  3. Home Automation System Shipments by Retail Sales Channel, World, 2011 to 2018
  4. Home Automation System Revenues by Retail Sales Channel, World, 2011 to 2018
  5. Home Automation Node Shipments by Retail Sales Channel, World, 2011 to 2018
  6. Home Automation Node IC Revenues by Retail Sales Channel, World, 2011 to 2018

Research Information

Publish Date
2Q 2013
Research Type
Business Models Analysis Report