Company Insight TomTom’s 2Q Results: The Quest for New Business Is Still On

Company Insight

TomTom will have to face the unavoidable reality that hardware, and increasingly content, will be monopolized by a few very big players. The company is looking to ramp up its presence in automotive and maximizing licensing revenues from its mapping and traffic content assets; promising new deals for map content, navigation software, and HD Traffic should result in improved revenue numbers in the near future.

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