Indoor Maps: Winners, Losers, and Revenues

The indoor mapping market represents the next great evolution of mapping, and also one of the key enablers in the new area of indoor location and hyperlocal advertising and analytics. It is also a key element in helping brick and mortar stores to compete with online sales. However, there are still a lot of questions, such as, how big is this market, how to compete with free mapping and where will the revenues come from? This report is primarily aimed at answering these questions by understanding the business models and revenue opportunities for indoor maps. Forecasts are provided for indoor map penetration and revenues, split by 12 key vertical markets. The report also forecasts future revenue streams, including advertising, coupons/offers, and customer analytics. Finally, a complete review and comparison of all major indoor mapping companies is provided, selecting those best placed to win and lose.

Table of Contents

  • 1. INTRODUCTION
  • 2. DRIVERS/INHIBITORS AND BUSINESS MODELS
    • 2.1. Drivers and Inhibitors
    • 2.2. Business Models
      • 2.2.1. Indoor Map Licensing
      • 2.2.2. Current and Future Pricing
      • 2.2.3. RF Environment Map Licensing
      • 2.2.4. Application Development
      • 2.2.5. Over-the-top Application Development
      • 2.2.6. Analytics and Advertising
      • 2.2.7. Licensing to Developers/Indoor Location Providers/Competitors
  • 3. MARKET FORECASTS
    • 3.1. Clothing
    • 3.2. DIY/Warehouse
    • 3.3. Food and Grocery
    • 3.4. Dining
    • 3.5. Small Retail Stores
    • 3.6. Airports
    • 3.7. Hotel/Resorts/Theme Parks
    • 3.8. Sports Venues/Stadiums
    • 3.9. Universities/Educational Institutions
    • 3.10. Shopping Center Malls
    • 3.11. Office/Corporate
  • 4. REVENUE 2.0: APP DEVELOPMENT, ANALYTICS, AND COUPONS
  • 5. WHICH INDOOR MAP PROVIDERS WILL WIN?
    • 5.1. Point Inside
    • 5.2. Micello
    • 5.3. WiFarer
    • 5.4. Aisle 411
    • 5.5. FastMall
    • 5.6. Meridian
    • 5.7. Whatamap
    • 5.8. Trimble
    • 5.9. Navteq/Nokia/Microsoft
    • 5.10. Google
    • 5.11. WiFiSlam
    • 5.12. TomTom
    • 5.13. Apple
    • 5.14. OpenStreetMaps
    • 5.15. Amazon
    • 5.16. Samsung
    • 5.17. Yahoo

Tables

  1. Indoor Building Estimates, Worldwide Market, 2012
  2. Indoor Mapping Company Profiles, Worldwide Market, 2012

Charts

  1. Indoor Mapping Installations Split by Vertical Market, World Market, Forecast: 2011 to 2017
  2. Indoor Mapping Revenues Split by Vertical Market, World Market, Forecast: 2011 to 2017
  3. Additional Revenues: App Development, Advertising, Analytics and Coupons/Offers, World Market, Forecast: 2011 to 2017
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Research Information

Price
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Publish Date
3Q 2012
Code
AN-1141
Research Type
Technology Analysis Report
Pages
22