The indoor mapping market represents the next great evolution of mapping, and also one of the key enablers in the new area of indoor location and hyperlocal advertising and analytics. It is also a key element in helping brick and mortar stores to compete with online sales. However, there are still a lot of questions, such as, how big is this market, how to compete with free mapping and where will the revenues come from? This report is primarily aimed at answering these questions by understanding the business models and revenue opportunities for indoor maps. Forecasts are provided for indoor map penetration and revenues, split by 12 key vertical markets. The report also forecasts future revenue streams, including advertising, coupons/offers, and customer analytics. Finally, a complete review and comparison of all major indoor mapping companies is provided, selecting those best placed to win and lose.