UltraViolet is anticipated to serve as the digital ecosystem that will ultimately replace physical discs for video content. The platform offers interoperability with multiple DRMs and supports both downloads and streaming media. The ecosystem boasts industry support throughout the content value chain and as of the first quarter in 2013 over 12 million accounts spread between North America and select Western European countries. Despite this early momentum uncertainties remain around consumer education, expectations, and behavior – will consumers still see value in purchasing movies and TV shows?
In this report we evaluate the current status of the UltraViolet ecosystem and how this platform could evolve as consumers continue a gradual shift to digital content. In addition we discuss the key roles defined by UltraViolet and how each is contributing to the ecosystem. Forecasts (2013 to 2018) for active UV accounts and users are provided by region.