While NFC is driven by smartphone for payments, the product landscape will spread out more as will the uses of NFC over the next several years. Smartphones will still dominate NFC-enabled devices because of the size of the smartphone market. Integration trends will be slow to change for NFC for several reasons around engineering and market share, but change should shift more rapidly as the NFC chipset market continues to climb. Market share is dictated mostly by key flagship smartphones wins, which has allowed NXP to flourish, but newer solutions will chip away at this.