The opportunities and new revenue streams that NFC payments will potentially open up is certain to drive market convergence. The multi-application nature of NFC gives stakeholders the ability to offer added value services through NFC applications, in turn creating new business partnerships, additional new service offerings such as retail and loyalty applications, allowing NFC service providers the option to access new and additional markets to which may have previously been out of reach. Ticketing, retail and, loyalty and access control are increasingly looking like those applications set to advance and benefit the most from NFC. Payments will certainly be a primary driver for market convergence, but it will not stop there. This report analyzes those markets that have potential for market convergence, the benefits and drivers of convergence and those business groups and market sectors that will experience the greatest returns.