NFC Devices, Strategies, and Form Factors: Update and Roadmap Image

NFC Devices, Strategies, and Form Factors: Update and Roadmap


Shipments of NFC in all product areas grew in 2012, most notably in smartphones and associated tag usage. All leading smartphone OEMs (with one notable exception) have multiple devices featuring NFC and it is increasingly being used as a differentiator for apps and services. Now that this first step has been achieved, how will the market progress from here? And which companies have been driving this to date and will do so in the future?

This report examines attach rates for the adoption and use of NFC in the primary device categories and analyzes how companies are considering to use their use of NFC to position themselves. The trigger and tipping points for different categories are considered and discussed as well as examining OEM, MNO, and vendor strategies relating to NFC. These factors plus possible barriers and areas of contention are assessed ahead of forecasts for market development, including NFC-enabled devices and the different means of implementing NFC.

Table of Contents

    • 2.1. NFC Scope and Definition
      • 2.1.1. NFC
      • 2.1.2. NFC-enabled Device
      • 2.1.3. Secure Element
      • 2.1.4. Bridging Solution
    • 2.2. Smartphones (and Phablets)
    • 2.3. Other Handsets
    • 2.4. Tablets
    • 2.5. Laptops, Netbooks, PCs, and Peripherals
    • 2.6. Consumer Electronics Devices
    • 2.7. Summary of NFC Attachment in Other Equipment and Products
    • 2.8. NFC-enabled Device Shipments
    • 2.9. Regional Differences
    • 3.1. Google's Early Android Investment Leaves it Well Positioned for the Future
    • 3.2. Microsoft Likely to Use NFC to Get Closer to MNOs and Boost Windows Phone
    • 3.3. BlackBerry Using NFC to Build New Revenue Streams
    • 3.4. Apple Yet to Act on Potential Seamless Innovation Capability that NFC Offers
    • 3.5. LG and Sony Are the Leading OEMs with NFC Vision
    • 3.6. MNOs' NFC Strategy was Flawed and Lacked Understanding and Breadth
    • 3.7. How the Secure Element Question Will Develop
    • 3.8. SWP SIM Cards to Gain Ground on Embedded Secure Elements
    • 3.9. Development of Standalone Controllers and Combo Connectivity ICs
    • 3.10. Bridging Solutions and After-market Solutions


  1. Total NFC Device Shipments, World Market, Forecast: 2012 to 2018
  2. NFC-enabled Handsets Available Globally, As of November 2012
  3. Device Attach Rates and Unit Shipments by Category, World Market, Forecast: 2012 to 2018
  4. Handset Shipments by Region, World Market, Forecast: 2012 to 2018
  5. SE Shipments by Type, World Market, Forecast: 2012 to 2018
  6. Standalone NFC Controllers and Combo Connectivity IC Shipments, World Market, Forecast: 2012 to 2018
  7. Bridging Solutions, World Market, Forecast: 2012 to 2018