As attach rates have increased in certain markets for a range of wireless connectivity technologies e.g. Bluetooth, Wi-Fi, GPS and NFC, combinations of these have been developed to address the needs of customers, such as smaller die size, reduced costs, simplification of supplier base, and the elimination of issues introduced by the integration of chips from multiple vendors. These "combo ICs" have become increasingly important, particularly in the smartphone, laptop, and media tablet markets. Many wireless connectivity IC suppliers have already done and are continuing to invest in expanding their technology portfolios to enable them to compete in a market that is expected to grow to almost US$5 billion by 2016. This Competitive Assessment focuses on the wireless connectivity combo IC market and includes in-depth analysis of the main IC suppliers including a vendor matrix and market share analysis.