FitLinxx's Pebble Device Is All about Corporate Wellness

by Jonathan Collins

Fitlinxx is a pioneer in wearable wireless activity monitors, which it has licensed to large players in the sports and medical device market; that opportunity is diminishing as standardized protocols such as Bluetooth Smart and ZigBee gain adoption. FitLinxx supplements its device and protocol offerings with a core application and service geared to corporate wellness programs. The simplicity of the FitLinxx device, combined with the ability to customize on-line applications to suit specific corporate deployments, should translate to a strong offering in an expanding market.