The GPS/GNSS IC market is thriving, with total shipments forecast to almost triple to 1.8 Billion units in 2016. The IC product and vertical market mix is changing, which is beginning to alter the competitive environment. IC vendors that have previously dominated this space, now face tough decisions on what direction to take. This Competitive Assessment considers a variety of innovation and implementation parameters to determine emerging competitive threats and technologies, the companies best placed for success, and those in danger of losing out. Design has shifted from cost and size towards new constellations, indoor and alternative location technologies, power consumption, and support for related services. This will create new opportunities, new partnerships/consolidation, and new winners and losers.