Product Insight Windows Phone 8 - Who Is It Good For? Part II

Product Insight

Samsung, HTC, Huawei, and Nokia will be the leading smartphone OEMs for the Windows Phone 8 OS. The WP platform will target consumers who are transitioning from feature phones to smartphones, and will focus on bringing down the cost of smartphones to serve emerging markets and mid to low cost price points. Nokia, once the largest smartphone original equipment manufacturer (OEM), and fundamentally the co-architect of the WP ecosystem, is expected to be the leading WP OEM, but it may be hard for Nokia to deliver the innovative low cost hardware and smartphones that are the purported end game of the WP vision.

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