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Published as part of the Mobile Application Enabling Technologies Research Service, ABI Research's report on augmented reality evaluates the key drivers for the technology and judges what its most promising uses will be. The accompanying forecasts size the market in terms of augmented reality application downloads and generated revenues. Furthermore, the study explains what companies will be winning and losing from augmented reality and its adoption. The research has a particular focus on augmented reality's role as an enabler for new and innovative mobile applications, so alongside the report ABI Research has also conducted a Competitive Assessment of the leading vendors that provide software development tools to third-party mobile developers.