Emerging Applications for Mobile Device Augmented Reality

Published as part of the Mobile Application Enabling Technologies Research Service, ABI Research's report on augmented reality evaluates the key drivers for the technology and judges what its most promising uses will be. The accompanying forecasts size the market in terms of augmented reality application downloads and generated revenues. Furthermore, the study explains what companies will be winning and losing from augmented reality and its adoption. The research has a particular focus on augmented reality's role as an enabler for new and innovative mobile applications, so alongside the report ABI Research has also conducted a Competitive Assessment of the leading vendors that provide software development tools to third-party mobile developers.

Table of Contents

  • 1. AUGMENTED REALITY'S FOUR KEY DRIVERS
    • 1.1. From Geo to Vision, from Markers to Markerless
    • 1.2. AR in the Cloud
    • 1.3. Internet of Things Will Drive AR - and Vice Versa
    • 1.4. Heads-up Displays and Zero-click Interface
    • 1.5. Mobile AR Application Forecasts - Downloads
  • 2. MARKETING AND PUBLISHING ARE EARLY-MOVING VERTICALS
    • 2.1. In Search of Meaningful Use Cases
    • 2.2. Mobile AR Application Forecasts - Revenue
  • 3. AR ADOPTION NEEDED TO JUSTIFY HARDWARE UPGRADES
    • 3.1. Mobile Hardware Vendors Have Much at Stake in AR
    • 3.2. What Will OS Vendors Do?
    • 3.3. QR Codes Will Be on Their Way Out
    • 3.4. Mobile Commerce and Payments Will Be Boosted by AR

Tables

  1. Smartphone AR Application Downloads by OS, World Market, Forecast: 2012 to 2017
  2. Mobile AR Revenue by Sector, World Market, Forecast: 2012 to 2017

Charts

  1. Smartphone AR Application Downloads by OS, World Market, Forecast: 2010 to 2017
  2. Mobile AR Revenue by Sector, World Market, Forecast: 2010 to 2016