Following the peaks of 2008 when PNDs topped 40 million units, the total GPS device market has fallen into decline. Emerging fitness watch, cycling, and golfing markets have shown promise but have yet to hit high volumes, while also dealing with the growing threat of mobile applications. The personal tracking market continues to struggle to find its feet. The result is an overall market that faces significant challenges and interesting green shoots. This report attempts to identify how these challenges might be overcome, and determine if there is a sustainable GPS device market over the next 5 years.
The report analyzes the future market for 7 key GPS device markets (PNDs, Fitness Watches, Cycling Computers, Golf Caddies, Eyewear/Glasses HUD, Recreational, and Personal Tracking) looking at major design trends, potential new entrants, and the threat/opportunity presented by smartphone applications. As well as detailed device shipments and revenue forecasts, the report investigates the future role of cellular connectivity, open operating systems, product/price tiering, new device formats, and the combination of hardware with smartphone applications.
The report is complimented by ABI Research's quarterly "GPS & GNSS" service, which will provide ongoing analysis and additional market splits, throughout the year, as well as updates on any new device launches.