Company Insight Nokia’s New Typeface

Company Insight

Nokia’s strengths have been in the non-smartphone market: enhanced phone, low cost handsets, and ultra-low cost handsets. The company has been looking at ways to reinvent and revitalize its global brand. The new Nokia Pure typeface will complement Nokia’s latest smartphone releases; I don’t think the introduction of a new font will have a significant impact on changing the company’s fortunes.

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