Why I Can't See Apple Being Successful with BT 4.0 in Place of NFC

2Q 2012 | IN-1012931

There is some basis for supporting the argument for Apple’s adoption of Bluetooth for payments. But Apple could just as well launch its own wallet, and if it does adopt NFC it could be the boost the market needs. Apple has a strong ecosystem and has a history of launching closed (or walled garden) applications over which it can maintain strict control.

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