Indoor Location Technology: Wi-Fi, Bluetooth, Audio, Small Cell, DAS, NFC, MEMS

2Q 2012 | Report | RR-PIT-12 | 89 pages | 55 tables | 18 charts | 10 figures | Excel | PDF | Powerpoint

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Table of Contents

  • Top Line Forecast
  • 1. INTRODUCTION
    • 1.1. Report Scope and Introduction
      • 1.1.1. Worldwide Forecasts
  • 2. TECHNOLOGY REVIEW
    • 2.1. Precision Indoor Location Is a Market in Its Own Right
    • 2.2. Handset-based Versus Infrastructure-based Location Technologies
      • 2.2.1. Handset-based Indoor Location
      • 2.2.2. Brand Application Forecasts
      • 2.2.3. Infrastructure-based Location
      • 2.2.4. Hybrid Handset/Infrastructure Based Solutions
    • 2.3. Different Levels of Indoor Accuracy for Different Applications
      • 2.3.1. In-store Navigation
      • 2.3.2. Store Level
      • 2.3.3. Store Entrance/Department Level
      • 2.3.4. Total Store Coverage
    • 2.4. Indoor Mapping: A Different Solution for All Retailers
      • 2.4.1. Low-cost, Medium Accuracy, Highly Scalable
      • 2.4.2. Low Cost, High Accuracy, Medium Scalability
      • 2.4.3. Medium Cost, High Accuracy, Medium Scalability
      • 2.4.4. High Cost, High Accuracy, Low Scalability
      • 2.4.5. Combining Indoor/Outdoor Mapping, Photography, and Real-time Imagery
    • 2.5. Privacy: In-store Privacy Is Not the Same as Handset Privacy
      • 2.5.1. Brand Protection
      • 2.5.2. Privacy and Analytics
      • 2.5.3. Loyalty Programs
      • 2.5.4. Application Usage
      • 2.5.5. Advertising
    • 2.6. The Next Generation of Services
      • 2.6.1. Branded Applications
      • 2.6.2. Analytics Is the Primary Driver of Indoor Location
      • 2.6.3. Closing the Redemption Loop
      • 2.6.4. Loyalty 2.0: Dedicated Card-linking Platforms
      • 2.6.5. Importance of Push Notification
      • 2.6.6. SoLoMo
    • 2.7. Business Models and Current Revenue Sources
  • 3. INTRODUCTION, RECOMMENDATIONS, AND METHODOLOGY
    • 3.1. Introduction
    • 3.2. Recommendations to Retailers
    • 3.3. Recommendations to Handset/OS Vendors
    • 3.4. Recommendations to Location Infrastructure Vendors
    • 3.5. Recommendations to Handset-based Indoor Location Vendors
    • 3.6. Recommendations to Carriers
    • 3.7. Recommendations to Map Providers
    • 3.8. Recommendations for Developers
    • 3.9. Methodology
      • 3.9.1. Definitions
      • 3.9.2. General Methodology
      • 3.9.3. Step-by-step Methodology
      • 3.9.4. Assumptions
  • 4. MARKET FORECASTS
    • 4.1. Introduction
      • 4.1.1. Scope and Introduction
    • 4.2. Audio Indoor Location
    • 4.3. Bluetooth Indoor Location
    • 4.4. Wi-Fi Indoor Location
    • 4.5. Small Cell Indoor Location
    • 4.6. DAS Indoor Location
    • 4.7. Motion Sensors and Indoor Location
    • 4.8. NFC
      • 4.8.1. NFC Tags Defined (Tags Versus Stickers)
    • 4.9. Barcode
    • 4.10. "With Device" Versus "On Device" Mobile Barcode Scanning
      • 4.10.1. Market Forecasts
    • 4.11. Augmented Reality
    • 4.12. Object Recognition and Its Long-term Future
      • 4.12.1. CCTV/Security Camera
      • 4.12.2. Device OR
    • 4.13. User Survey Results
  • 5. COMPANY ASSESSMENTS
    • 5.1. Google
      • 5.1.1. Summary
      • 5.1.2. Review
      • 5.1.3. Implementation
      • 5.1.4. Innovation
      • 5.1.5. Google Places and Business Photos
      • 5.1.6. Advertising
      • 5.1.7. Developer Tools
      • 5.1.8. Accuracy
      • 5.1.9. Analytics
      • 5.1.10. Indoor Maps
    • 5.2. Nokia/Microsoft
      • 5.2.1. Summary
      • 5.2.2. Review
      • 5.2.3. Implementation
      • 5.2.4. Innovation
      • 5.2.5. Accuracy
      • 5.2.6. Cost
      • 5.2.7. Advertising
      • 5.2.8. Partners
      • 5.2.9. Analytics
      • 5.2.10. Mapping
      • 5.2.11. Read/Write World
      • 5.2.12. BlockView
    • 5.3. Qualcomm
      • 5.3.1. Summary
      • 5.3.2. Review
      • 5.3.3. Implementation
      • 5.3.4. Innovation
    • 5.4. Apple
      • 5.4.1. Summary
      • 5.4.2. Review
      • 5.4.3. Implementation
      • 5.4.4. Innovation
      • 5.4.5. Mapping
      • 5.4.6. Advertising
    • 5.5. Skyhook Wireless
      • 5.5.1. Summary
      • 5.5.2. Review
      • 5.5.3. Implementation
      • 5.5.4. Innovation
      • 5.5.5. Analytics
    • 5.6. Ericsson
      • 5.6.1. Summary
      • 5.6.2. Review
      • 5.6.3. Implementation
      • 5.6.4. Innovation
    • 5.7. TCS
      • 5.7.1. Summary
      • 5.7.2. Review
      • 5.7.3. Implementation
      • 5.7.4. Innovation
    • 5.8. CommScope
      • 5.8.1. Summary
      • 5.8.2. Review
      • 5.8.3. Implementation
      • 5.8.4. Innovation
      • 5.8.5. Accuracy
      • 5.8.6. Cost
    • 5.9. Motorola
      • 5.9.1. Summary
      • 5.9.2. Review
      • 5.9.3. Implementation
      • 5.9.4. Innovation
      • 5.9.5. Developer Tools
      • 5.9.6. Accuracy
      • 5.9.7. Costs
    • 5.10. Navizon
      • 5.10.1. Summary
      • 5.10.2. Review
      • 5.10.3. Implementation
      • 5.10.4. Innovation
      • 5.10.5. High-precision Indoor Location
      • 5.10.6. Developer Tools
      • 5.10.7. Accuracy
      • 5.10.8. Cost
    • 5.11. Polaris Wireless
      • 5.11.1. Summary
      • 5.11.2. Review
      • 5.11.3. Implementation
      • 5.11.4. Innovation
    • 5.12. NextNav
      • 5.12.1. Summary
      • 5.12.2. Review
      • 5.12.3. Implementation
      • 5.12.4. Innovation
      • 5.12.5. Developer Support
      • 5.12.6. Accuracy
      • 5.12.7. Scalability
      • 5.12.8. Cost
      • 5.12.9. Partners
      • 5.12.10. Location-based Advertising
      • 5.12.11. Analytics
    • 5.13. Boeing
      • 5.13.1. Summary
      • 5.13.2. Review
      • 5.13.3. Implementation
      • 5.13.4. Innovation
    • 5.14. shopkick
      • 5.14.1. Summary
      • 5.14.2. Review
      • 5.14.3. Implementation
      • 5.14.4. Innovation
      • 5.14.5. Developer Tools
      • 5.14.6. Accuracy
      • 5.14.7. Cost
      • 5.14.8. Partners
      • 5.14.9. Analytics
    • 5.15. WirelessWERX
      • 5.15.1. Summary
      • 5.15.2. Review
      • 5.15.3. Implementation
      • 5.15.4. Innovation
      • 5.15.5. Developer Tools
      • 5.15.6. Accuracy
      • 5.15.7. Cost
      • 5.15.8. Partners
      • 5.15.9. Analytics Tools
    • 5.16. GloPos
      • 5.16.1. Summary
      • 5.16.2. Review
      • 5.16.3. Implementation
      • 5.16.4. Innovation
      • 5.16.5. Developer Tools
      • 5.16.6. Scalability
      • 5.16.7. Pricing
      • 5.16.8. Power Consumption
    • 5.17. Qubulus
      • 5.17.1. Summary
      • 5.17.2. Review
      • 5.17.3. Implementation
      • 5.17.4. Innovation
      • 5.17.5. Developer Tools
      • 5.17.6. Scalability
      • 5.17.7. Accuracy
      • 5.17.8. Power Consumption
      • 5.17.9. Cost
    • 5.18. WiFiSlam
      • 5.18.1. Summary
      • 5.18.2. Review
      • 5.18.3. Implementation
      • 5.18.4. Innovation
    • 5.19. FastMall
      • 5.19.1. Summary
      • 5.19.2. Review
      • 5.19.3. Implementation
      • 5.19.4. Innovation
    • 5.20. Cisco/Meridian
      • 5.20.1. Summary
      • 5.20.2. Review
      • 5.20.3. Implementation
      • 5.20.4. Innovation
      • 5.20.5. Accuracy
      • 5.20.6. Cost
    • 5.21. Insiteo
      • 5.21.1. Summary
      • 5.21.2. Review
      • 5.21.3. Implementation
      • 5.21.4. Innovation
      • 5.21.5. Accuracy
      • 5.21.6. Cost
    • 5.22. Walkbase
      • 5.22.1. Summary
      • 5.22.2. Review
      • 5.22.3. Implementation
      • 5.22.4. Innovation
      • 5.22.5. Scalability
      • 5.22.6. Cost
      • 5.22.7. Accuracy
      • 5.22.8. Developer Support
    • 5.23. Polestar
      • 5.23.1. Summary
      • 5.23.2. Review
      • 5.23.3. Implementation
      • 5.23.4. Innovation
      • 5.23.5. Accuracy
      • 5.23.6. Cost
      • 5.23.7. Developer Support
      • 5.23.8. Partners
    • 5.24. Path Intelligence
      • 5.24.1. Summary
      • 5.24.2. Review
      • 5.24.3. Implementation
      • 5.24.4. Innovation
    • 5.25. SonicNotify
      • 5.25.1. Summary
      • 5.25.2. Review
      • 5.25.3. Implementation
      • 5.25.4. Innovation
    • 5.26. CSR
      • 5.26.1. Summary
      • 5.26.2. Review
      • 5.26.3. Innovation
      • 5.26.4. Implementation
    • 5.27. Broadcom
      • 5.27.1. Summary
      • 5.27.2. Review
      • 5.27.3. Innovation
      • 5.27.4. Implementation
  • 6. ACRONYMS
  • 7. LINKS TO RELATED RESEARCH
    • 7.1. Sources and Methodology
    • 7.2. Notes

Charts

  1. Indoor Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2010 to 2017
  2. Indoor Location Technology Installations, Split by Vertical Market
  3. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  4. Branded Application Downloads
  5. Audio Indoor Location Technology Installations, Split by Vertical Market
  6. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  7. Bluetooth Indoor Location Technology Installations, Split by Vertical Market
  8. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  9. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market
  10. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  11. Small Cell Indoor Location Technology Installations, Split by Vertical Market
  12. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  13. DAS Indoor Location Technology Installations, Split by Vertical Market
  14. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  15. Dead-Reckoning Smartphone Penetration
  16. NFC Tag Unit Shipments (Non-payment Applications)
  17. Barcode Scanning Technology Smartphone Penetration
  18. Mobile AR Application Downloads by OS

Figures

  1. Indoor Location Competitive Assessment
  2. Indoor Location Deployment Scenarios
  3. Placecast Platform
  4. Action: Unmatched Targeting Based on Actual Bank Card Transaction Data
  5. Dedicated Card-Linking Platforms
  6. Xtify Analytics Dashboard
  7. SoLoMo Ecosystem
  8. What Type of Apps Do You Have and Use on Your Smartphone?
  9. Which, If Any, of the Following Has the App Caused You to Do?
  10. Would You Be Willing to Disclose Your Location Information to a Third Party?


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