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  • Indoor Location Technology: Wi-Fi, Bluetooth, Audio, Small Cell, DAS, NFC, MEMS

    2Q 2012 | Report | RR-PIT-12 | 89 pages | 55 tables | 18 charts | 10 figures | Excel | PDF | Powerpoint

    Indoor location technology represents the next wave of opportunity in the location industry. With retailers struggling to compete with online shopping, a host of new technologies and companies have emerged to support indoor navigation, analytics, CRM, and advertising. This report covers all major indoor location technologies: Wi-Fi, Bluetooth, small cell/cellular, DAS, audio, NFC, sensors, etc. For each region, the penetration of each individual technology is further split into 10 retail/building verticals, including clothing, DIY, dining, shopping malls, airports, stadiums, etc. Revenue forecasts are split by infrastructure/service fees, analytics, advertising, search, and coupons. In the competitive assessment, over 30 indoor technology vendors are compared and ranked, across 16 innovation and implementation criteria to determine the companies best placed to succeed in this market. The report covers all major players including start-ups, IC vendors, LBS platform providers, infrastructure vendors (small cell, Wi-Fi, etc.), carriers, indoor map providers, analytics firms, etc.

    Table of Contents

    • Top Line Forecast
    • 1. INTRODUCTION
      • 1.1. Report Scope and Introduction
        • 1.1.1. Worldwide Forecasts
    • 2. TECHNOLOGY REVIEW
      • 2.1. Precision Indoor Location Is a Market in Its Own Right
      • 2.2. Handset-based Versus Infrastructure-based Location Technologies
        • 2.2.1. Handset-based Indoor Location
        • 2.2.2. Brand Application Forecasts
        • 2.2.3. Infrastructure-based Location
        • 2.2.4. Hybrid Handset/Infrastructure Based Solutions
      • 2.3. Different Levels of Indoor Accuracy for Different Applications
        • 2.3.1. In-store Navigation
        • 2.3.2. Store Level
        • 2.3.3. Store Entrance/Department Level
        • 2.3.4. Total Store Coverage
      • 2.4. Indoor Mapping: A Different Solution for All Retailers
        • 2.4.1. Low-cost, Medium Accuracy, Highly Scalable
        • 2.4.2. Low Cost, High Accuracy, Medium Scalability
        • 2.4.3. Medium Cost, High Accuracy, Medium Scalability
        • 2.4.4. High Cost, High Accuracy, Low Scalability
        • 2.4.5. Combining Indoor/Outdoor Mapping, Photography, and Real-time Imagery
      • 2.5. Privacy: In-store Privacy Is Not the Same as Handset Privacy
        • 2.5.1. Brand Protection
        • 2.5.2. Privacy and Analytics
        • 2.5.3. Loyalty Programs
        • 2.5.4. Application Usage
        • 2.5.5. Advertising
      • 2.6. The Next Generation of Services
        • 2.6.1. Branded Applications
        • 2.6.2. Analytics Is the Primary Driver of Indoor Location
        • 2.6.3. Closing the Redemption Loop
        • 2.6.4. Loyalty 2.0: Dedicated Card-linking Platforms
        • 2.6.5. Importance of Push Notification
        • 2.6.6. SoLoMo
      • 2.7. Business Models and Current Revenue Sources
    • 3. INTRODUCTION, RECOMMENDATIONS, AND METHODOLOGY
      • 3.1. Introduction
      • 3.2. Recommendations to Retailers
      • 3.3. Recommendations to Handset/OS Vendors
      • 3.4. Recommendations to Location Infrastructure Vendors
      • 3.5. Recommendations to Handset-based Indoor Location Vendors
      • 3.6. Recommendations to Carriers
      • 3.7. Recommendations to Map Providers
      • 3.8. Recommendations for Developers
      • 3.9. Methodology
        • 3.9.1. Definitions
        • 3.9.2. General Methodology
        • 3.9.3. Step-by-step Methodology
        • 3.9.4. Assumptions
    • 4. MARKET FORECASTS
      • 4.1. Introduction
        • 4.1.1. Scope and Introduction
      • 4.2. Audio Indoor Location
      • 4.3. Bluetooth Indoor Location
      • 4.4. Wi-Fi Indoor Location
      • 4.5. Small Cell Indoor Location
      • 4.6. DAS Indoor Location
      • 4.7. Motion Sensors and Indoor Location
      • 4.8. NFC
        • 4.8.1. NFC Tags Defined (Tags Versus Stickers)
      • 4.9. Barcode
      • 4.10. "With Device" Versus "On Device" Mobile Barcode Scanning
        • 4.10.1. Market Forecasts
      • 4.11. Augmented Reality
      • 4.12. Object Recognition and Its Long-term Future
        • 4.12.1. CCTV/Security Camera
        • 4.12.2. Device OR
      • 4.13. User Survey Results
    • 5. COMPANY ASSESSMENTS
      • 5.1. Google
        • 5.1.1. Summary
        • 5.1.2. Review
        • 5.1.3. Implementation
        • 5.1.4. Innovation
        • 5.1.5. Google Places and Business Photos
        • 5.1.6. Advertising
        • 5.1.7. Developer Tools
        • 5.1.8. Accuracy
        • 5.1.9. Analytics
        • 5.1.10. Indoor Maps
      • 5.2. Nokia/Microsoft
        • 5.2.1. Summary
        • 5.2.2. Review
        • 5.2.3. Implementation
        • 5.2.4. Innovation
        • 5.2.5. Accuracy
        • 5.2.6. Cost
        • 5.2.7. Advertising
        • 5.2.8. Partners
        • 5.2.9. Analytics
        • 5.2.10. Mapping
        • 5.2.11. Read/Write World
        • 5.2.12. BlockView
      • 5.3. Qualcomm
        • 5.3.1. Summary
        • 5.3.2. Review
        • 5.3.3. Implementation
        • 5.3.4. Innovation
      • 5.4. Apple
        • 5.4.1. Summary
        • 5.4.2. Review
        • 5.4.3. Implementation
        • 5.4.4. Innovation
        • 5.4.5. Mapping
        • 5.4.6. Advertising
      • 5.5. Skyhook Wireless
        • 5.5.1. Summary
        • 5.5.2. Review
        • 5.5.3. Implementation
        • 5.5.4. Innovation
        • 5.5.5. Analytics
      • 5.6. Ericsson
        • 5.6.1. Summary
        • 5.6.2. Review
        • 5.6.3. Implementation
        • 5.6.4. Innovation
      • 5.7. TCS
        • 5.7.1. Summary
        • 5.7.2. Review
        • 5.7.3. Implementation
        • 5.7.4. Innovation
      • 5.8. CommScope
        • 5.8.1. Summary
        • 5.8.2. Review
        • 5.8.3. Implementation
        • 5.8.4. Innovation
        • 5.8.5. Accuracy
        • 5.8.6. Cost
      • 5.9. Motorola
        • 5.9.1. Summary
        • 5.9.2. Review
        • 5.9.3. Implementation
        • 5.9.4. Innovation
        • 5.9.5. Developer Tools
        • 5.9.6. Accuracy
        • 5.9.7. Costs
      • 5.10. Navizon
        • 5.10.1. Summary
        • 5.10.2. Review
        • 5.10.3. Implementation
        • 5.10.4. Innovation
        • 5.10.5. High-precision Indoor Location
        • 5.10.6. Developer Tools
        • 5.10.7. Accuracy
        • 5.10.8. Cost
      • 5.11. Polaris Wireless
        • 5.11.1. Summary
        • 5.11.2. Review
        • 5.11.3. Implementation
        • 5.11.4. Innovation
      • 5.12. NextNav
        • 5.12.1. Summary
        • 5.12.2. Review
        • 5.12.3. Implementation
        • 5.12.4. Innovation
        • 5.12.5. Developer Support
        • 5.12.6. Accuracy
        • 5.12.7. Scalability
        • 5.12.8. Cost
        • 5.12.9. Partners
        • 5.12.10. Location-based Advertising
        • 5.12.11. Analytics
      • 5.13. Boeing
        • 5.13.1. Summary
        • 5.13.2. Review
        • 5.13.3. Implementation
        • 5.13.4. Innovation
      • 5.14. shopkick
        • 5.14.1. Summary
        • 5.14.2. Review
        • 5.14.3. Implementation
        • 5.14.4. Innovation
        • 5.14.5. Developer Tools
        • 5.14.6. Accuracy
        • 5.14.7. Cost
        • 5.14.8. Partners
        • 5.14.9. Analytics
      • 5.15. WirelessWERX
        • 5.15.1. Summary
        • 5.15.2. Review
        • 5.15.3. Implementation
        • 5.15.4. Innovation
        • 5.15.5. Developer Tools
        • 5.15.6. Accuracy
        • 5.15.7. Cost
        • 5.15.8. Partners
        • 5.15.9. Analytics Tools
      • 5.16. GloPos
        • 5.16.1. Summary
        • 5.16.2. Review
        • 5.16.3. Implementation
        • 5.16.4. Innovation
        • 5.16.5. Developer Tools
        • 5.16.6. Scalability
        • 5.16.7. Pricing
        • 5.16.8. Power Consumption
      • 5.17. Qubulus
        • 5.17.1. Summary
        • 5.17.2. Review
        • 5.17.3. Implementation
        • 5.17.4. Innovation
        • 5.17.5. Developer Tools
        • 5.17.6. Scalability
        • 5.17.7. Accuracy
        • 5.17.8. Power Consumption
        • 5.17.9. Cost
      • 5.18. WiFiSlam
        • 5.18.1. Summary
        • 5.18.2. Review
        • 5.18.3. Implementation
        • 5.18.4. Innovation
      • 5.19. FastMall
        • 5.19.1. Summary
        • 5.19.2. Review
        • 5.19.3. Implementation
        • 5.19.4. Innovation
      • 5.20. Cisco/Meridian
        • 5.20.1. Summary
        • 5.20.2. Review
        • 5.20.3. Implementation
        • 5.20.4. Innovation
        • 5.20.5. Accuracy
        • 5.20.6. Cost
      • 5.21. Insiteo
        • 5.21.1. Summary
        • 5.21.2. Review
        • 5.21.3. Implementation
        • 5.21.4. Innovation
        • 5.21.5. Accuracy
        • 5.21.6. Cost
      • 5.22. Walkbase
        • 5.22.1. Summary
        • 5.22.2. Review
        • 5.22.3. Implementation
        • 5.22.4. Innovation
        • 5.22.5. Scalability
        • 5.22.6. Cost
        • 5.22.7. Accuracy
        • 5.22.8. Developer Support
      • 5.23. Polestar
        • 5.23.1. Summary
        • 5.23.2. Review
        • 5.23.3. Implementation
        • 5.23.4. Innovation
        • 5.23.5. Accuracy
        • 5.23.6. Cost
        • 5.23.7. Developer Support
        • 5.23.8. Partners
      • 5.24. Path Intelligence
        • 5.24.1. Summary
        • 5.24.2. Review
        • 5.24.3. Implementation
        • 5.24.4. Innovation
      • 5.25. SonicNotify
        • 5.25.1. Summary
        • 5.25.2. Review
        • 5.25.3. Implementation
        • 5.25.4. Innovation
      • 5.26. CSR
        • 5.26.1. Summary
        • 5.26.2. Review
        • 5.26.3. Innovation
        • 5.26.4. Implementation
      • 5.27. Broadcom
        • 5.27.1. Summary
        • 5.27.2. Review
        • 5.27.3. Innovation
        • 5.27.4. Implementation
    • 6. ACRONYMS
    • 7. LINKS TO RELATED RESEARCH
      • 7.1. Sources and Methodology
      • 7.2. Notes

    Tables

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    1. Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    2. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
    3. Indoor Location Technology Comparison, Worldwide Market: 2012
    4. Indoor Mapping Company Comparison, Worldwide Market: 2012
    5. Indoor Location Business Model Comparison, Worldwide Market: 2012
    6. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    7. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    8. Audio Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
    9. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
    10. Audio Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
    11. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
    12. Audio Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
    13. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
    14. Audio Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
    15. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
    16. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    17. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
    18. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
    19. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
    20. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
    21. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
    22. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
    23. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
    24. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
    25. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
    26. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    27. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
    28. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
    29. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
    30. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
    31. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
    32. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
    33. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
    34. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
    35. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
    36. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    37. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
    38. Small Cell Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
    39. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
    40. Small Cell Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
    41. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
    42. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
    43. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
    44. Small Cell Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
    45. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
    46. DAS Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
    47. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
    48. DAS Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
    49. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
    50. DAS Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
    51. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
    52. DAS Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
    53. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
    54. DAS Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
    55. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017

    Charts

    1. Indoor Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2010 to 2017
    2. Indoor Location Technology Installations, Split by Vertical Market
    3. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
    4. Branded Application Downloads
    5. Audio Indoor Location Technology Installations, Split by Vertical Market
    6. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
    7. Bluetooth Indoor Location Technology Installations, Split by Vertical Market
    8. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
    9. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market
    10. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
    11. Small Cell Indoor Location Technology Installations, Split by Vertical Market
    12. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
    13. DAS Indoor Location Technology Installations, Split by Vertical Market
    14. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
    15. Dead-Reckoning Smartphone Penetration
    16. NFC Tag Unit Shipments (Non-payment Applications)
    17. Barcode Scanning Technology Smartphone Penetration
    18. Mobile AR Application Downloads by OS

    Figures

    1. Indoor Location Competitive Assessment
    2. Indoor Location Deployment Scenarios
    3. Placecast Platform
    4. Action: Unmatched Targeting Based on Actual Bank Card Transaction Data
    5. Dedicated Card-Linking Platforms
    6. Xtify Analytics Dashboard
    7. SoLoMo Ecosystem
    8. What Type of Apps Do You Have and Use on Your Smartphone?
    9. Which, If Any, of the Following Has the App Caused You to Do?
    10. Would You Be Willing to Disclose Your Location Information to a Third Party?