Indoor Location Technology

Indoor location technology represents the next wave of opportunity in the location industry. With retailers struggling to compete with online shopping, a host of new technologies and companies have emerged to support indoor navigation, analytics, CRM, and advertising. This report covers all major indoor location technologies: Wi-Fi, Bluetooth, small cell/cellular, DAS, audio, NFC, sensors, etc. For each region, the penetration of each individual technology is further split into 10 retail/building verticals, including clothing, DIY, dining, shopping malls, airports, stadiums, etc. Revenue forecasts are split by infrastructure/service fees, analytics, advertising, search, and coupons. In the competitive assessment, over 30 indoor technology vendors are compared and ranked, across 16 innovation and implementation criteria to determine the companies best placed to succeed in this market. The report covers all major players including start-ups, IC vendors, LBS platform providers, infrastructure vendors (small cell, Wi-Fi, etc.), carriers, indoor map providers, analytics firms, etc.

Table of Contents

  • Top Line Forecast
  • 1. INTRODUCTION
    • 1.1. Report Scope and Introduction
      • 1.1.1. Worldwide Forecasts
  • 2. TECHNOLOGY REVIEW
    • 2.1. Precision Indoor Location Is a Market in Its Own Right
    • 2.2. Handset-based Versus Infrastructure-based Location Technologies
      • 2.2.1. Handset-based Indoor Location
      • 2.2.2. Brand Application Forecasts
      • 2.2.3. Infrastructure-based Location
      • 2.2.4. Hybrid Handset/Infrastructure Based Solutions
    • 2.3. Different Levels of Indoor Accuracy for Different Applications
      • 2.3.1. In-store Navigation
      • 2.3.2. Store Level
      • 2.3.3. Store Entrance/Department Level
      • 2.3.4. Total Store Coverage
    • 2.4. Indoor Mapping: A Different Solution for All Retailers
      • 2.4.1. Low-cost, Medium Accuracy, Highly Scalable
      • 2.4.2. Low Cost, High Accuracy, Medium Scalability
      • 2.4.3. Medium Cost, High Accuracy, Medium Scalability
      • 2.4.4. High Cost, High Accuracy, Low Scalability
      • 2.4.5. Combining Indoor/Outdoor Mapping, Photography, and Real-time Imagery
    • 2.5. Privacy: In-store Privacy Is Not the Same as Handset Privacy
      • 2.5.1. Brand Protection
      • 2.5.2. Privacy and Analytics
      • 2.5.3. Loyalty Programs
      • 2.5.4. Application Usage
      • 2.5.5. Advertising
    • 2.6. The Next Generation of Services
      • 2.6.1. Branded Applications
      • 2.6.2. Analytics Is the Primary Driver of Indoor Location
      • 2.6.3. Closing the Redemption Loop
      • 2.6.4. Loyalty 2.0: Dedicated Card-linking Platforms
      • 2.6.5. Importance of Push Notification
      • 2.6.6. SoLoMo
    • 2.7. Business Models and Current Revenue Sources
  • 3. INTRODUCTION, RECOMMENDATIONS, AND METHODOLOGY
    • 3.1. Introduction
    • 3.2. Recommendations to Retailers
    • 3.3. Recommendations to Handset/OS Vendors
    • 3.4. Recommendations to Location Infrastructure Vendors
    • 3.5. Recommendations to Handset-based Indoor Location Vendors
    • 3.6. Recommendations to Carriers
    • 3.7. Recommendations to Map Providers
    • 3.8. Recommendations for Developers
    • 3.9. Methodology
      • 3.9.1. Definitions
      • 3.9.2. General Methodology
      • 3.9.3. Step-by-step Methodology
      • 3.9.4. Assumptions
  • 4. MARKET FORECASTS
    • 4.1. Introduction
      • 4.1.1. Scope and Introduction
    • 4.2. Audio Indoor Location
    • 4.3. Bluetooth Indoor Location
    • 4.4. Wi-Fi Indoor Location
    • 4.5. Small Cell Indoor Location
    • 4.6. DAS Indoor Location
    • 4.7. Motion Sensors and Indoor Location
    • 4.8. NFC
      • 4.8.1. NFC Tags Defined (Tags Versus Stickers)
    • 4.9. Barcode
    • 4.10. "With Device" Versus "On Device" Mobile Barcode Scanning
      • 4.10.1. Market Forecasts
    • 4.11. Augmented Reality
    • 4.12. Object Recognition and Its Long-term Future
      • 4.12.1. CCTV/Security Camera
      • 4.12.2. Device OR
    • 4.13. User Survey Results
  • 5. COMPANY ASSESSMENTS
    • 5.1. Google
      • 5.1.1. Summary
      • 5.1.2. Review
      • 5.1.3. Implementation
      • 5.1.4. Innovation
      • 5.1.5. Google Places and Business Photos
      • 5.1.6. Advertising
      • 5.1.7. Developer Tools
      • 5.1.8. Accuracy
      • 5.1.9. Analytics
      • 5.1.10. Indoor Maps
    • 5.2. Nokia/Microsoft
      • 5.2.1. Summary
      • 5.2.2. Review
      • 5.2.3. Implementation
      • 5.2.4. Innovation
      • 5.2.5. Accuracy
      • 5.2.6. Cost
      • 5.2.7. Advertising
      • 5.2.8. Partners
      • 5.2.9. Analytics
      • 5.2.10. Mapping
      • 5.2.11. Read/Write World
      • 5.2.12. BlockView
    • 5.3. Qualcomm
      • 5.3.1. Summary
      • 5.3.2. Review
      • 5.3.3. Implementation
      • 5.3.4. Innovation
    • 5.4. Apple
      • 5.4.1. Summary
      • 5.4.2. Review
      • 5.4.3. Implementation
      • 5.4.4. Innovation
      • 5.4.5. Mapping
      • 5.4.6. Advertising
    • 5.5. Skyhook Wireless
      • 5.5.1. Summary
      • 5.5.2. Review
      • 5.5.3. Implementation
      • 5.5.4. Innovation
      • 5.5.5. Analytics
    • 5.6. Ericsson
      • 5.6.1. Summary
      • 5.6.2. Review
      • 5.6.3. Implementation
      • 5.6.4. Innovation
    • 5.7. TCS
      • 5.7.1. Summary
      • 5.7.2. Review
      • 5.7.3. Implementation
      • 5.7.4. Innovation
    • 5.8. CommScope
      • 5.8.1. Summary
      • 5.8.2. Review
      • 5.8.3. Implementation
      • 5.8.4. Innovation
      • 5.8.5. Accuracy
      • 5.8.6. Cost
    • 5.9. Motorola
      • 5.9.1. Summary
      • 5.9.2. Review
      • 5.9.3. Implementation
      • 5.9.4. Innovation
      • 5.9.5. Developer Tools
      • 5.9.6. Accuracy
      • 5.9.7. Costs
    • 5.10. Navizon
      • 5.10.1. Summary
      • 5.10.2. Review
      • 5.10.3. Implementation
      • 5.10.4. Innovation
      • 5.10.5. High-precision Indoor Location
      • 5.10.6. Developer Tools
      • 5.10.7. Accuracy
      • 5.10.8. Cost
    • 5.11. Polaris Wireless
      • 5.11.1. Summary
      • 5.11.2. Review
      • 5.11.3. Implementation
      • 5.11.4. Innovation
    • 5.12. NextNav
      • 5.12.1. Summary
      • 5.12.2. Review
      • 5.12.3. Implementation
      • 5.12.4. Innovation
      • 5.12.5. Developer Support
      • 5.12.6. Accuracy
      • 5.12.7. Scalability
      • 5.12.8. Cost
      • 5.12.9. Partners
      • 5.12.10. Location-based Advertising
      • 5.12.11. Analytics
    • 5.13. Boeing
      • 5.13.1. Summary
      • 5.13.2. Review
      • 5.13.3. Implementation
      • 5.13.4. Innovation
    • 5.14. shopkick
      • 5.14.1. Summary
      • 5.14.2. Review
      • 5.14.3. Implementation
      • 5.14.4. Innovation
      • 5.14.5. Developer Tools
      • 5.14.6. Accuracy
      • 5.14.7. Cost
      • 5.14.8. Partners
      • 5.14.9. Analytics
    • 5.15. WirelessWERX
      • 5.15.1. Summary
      • 5.15.2. Review
      • 5.15.3. Implementation
      • 5.15.4. Innovation
      • 5.15.5. Developer Tools
      • 5.15.6. Accuracy
      • 5.15.7. Cost
      • 5.15.8. Partners
      • 5.15.9. Analytics Tools
    • 5.16. GloPos
      • 5.16.1. Summary
      • 5.16.2. Review
      • 5.16.3. Implementation
      • 5.16.4. Innovation
      • 5.16.5. Developer Tools
      • 5.16.6. Scalability
      • 5.16.7. Pricing
      • 5.16.8. Power Consumption
    • 5.17. Qubulus
      • 5.17.1. Summary
      • 5.17.2. Review
      • 5.17.3. Implementation
      • 5.17.4. Innovation
      • 5.17.5. Developer Tools
      • 5.17.6. Scalability
      • 5.17.7. Accuracy
      • 5.17.8. Power Consumption
      • 5.17.9. Cost
    • 5.18. WiFiSlam
      • 5.18.1. Summary
      • 5.18.2. Review
      • 5.18.3. Implementation
      • 5.18.4. Innovation
    • 5.19. FastMall
      • 5.19.1. Summary
      • 5.19.2. Review
      • 5.19.3. Implementation
      • 5.19.4. Innovation
    • 5.20. Cisco/Meridian
      • 5.20.1. Summary
      • 5.20.2. Review
      • 5.20.3. Implementation
      • 5.20.4. Innovation
      • 5.20.5. Accuracy
      • 5.20.6. Cost
    • 5.21. Insiteo
      • 5.21.1. Summary
      • 5.21.2. Review
      • 5.21.3. Implementation
      • 5.21.4. Innovation
      • 5.21.5. Accuracy
      • 5.21.6. Cost
    • 5.22. Walkbase
      • 5.22.1. Summary
      • 5.22.2. Review
      • 5.22.3. Implementation
      • 5.22.4. Innovation
      • 5.22.5. Scalability
      • 5.22.6. Cost
      • 5.22.7. Accuracy
      • 5.22.8. Developer Support
    • 5.23. Polestar
      • 5.23.1. Summary
      • 5.23.2. Review
      • 5.23.3. Implementation
      • 5.23.4. Innovation
      • 5.23.5. Accuracy
      • 5.23.6. Cost
      • 5.23.7. Developer Support
      • 5.23.8. Partners
    • 5.24. Path Intelligence
      • 5.24.1. Summary
      • 5.24.2. Review
      • 5.24.3. Implementation
      • 5.24.4. Innovation
    • 5.25. SonicNotify
      • 5.25.1. Summary
      • 5.25.2. Review
      • 5.25.3. Implementation
      • 5.25.4. Innovation
    • 5.26. CSR
      • 5.26.1. Summary
      • 5.26.2. Review
      • 5.26.3. Innovation
      • 5.26.4. Implementation
    • 5.27. Broadcom
      • 5.27.1. Summary
      • 5.27.2. Review
      • 5.27.3. Innovation
      • 5.27.4. Implementation
  • 6. ACRONYMS
  • 7. LINKS TO RELATED RESEARCH
    • 7.1. Sources and Methodology
    • 7.2. Notes

Tables

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  1. Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  2. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
  3. Indoor Location Technology Comparison, Worldwide Market: 2012
  4. Indoor Mapping Company Comparison, Worldwide Market: 2012
  5. Indoor Location Business Model Comparison, Worldwide Market: 2012
  6. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  7. Audio Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  8. Audio Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
  9. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
  10. Audio Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
  11. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
  12. Audio Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
  13. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
  14. Audio Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
  15. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
  16. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  17. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
  18. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
  19. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
  20. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
  21. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
  22. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
  23. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
  24. Bluetooth Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
  25. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
  26. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  27. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
  28. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
  29. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
  30. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
  31. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
  32. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
  33. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
  34. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
  35. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
  36. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  37. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
  38. Small Cell Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
  39. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
  40. Small Cell Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
  41. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
  42. Small Cell Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
  43. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
  44. Small Cell Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
  45. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017
  46. DAS Indoor Location Technology Installations, Split by Vertical Market, Worldwide Market, Forecast: 2010 to 2017
  47. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Worldwide Market, Forecast: 2010 to 2017
  48. DAS Indoor Location Technology Installations, Split by Vertical Market, North American Market, Forecast: 2010 to 2017
  49. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, North American Market, Forecast: 2010 to 2017
  50. DAS Indoor Location Technology Installations, Split by Vertical Market, European Market, Forecast: 2010 to 2017
  51. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, European Market, Forecast: 2010 to 2017
  52. DAS Indoor Location Technology Installations, Split by Vertical Market, Asia-Pacific Market, Forecast: 2010 to 2017
  53. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, Asia-Pacific Market, Forecast: 2010 to 2017
  54. DAS Indoor Location Technology Installations, Split by Vertical Market, RoW Market, Forecast: 2010 to 2017
  55. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising, RoW Market, Forecast: 2010 to 2017

Charts

  1. Indoor Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2010 to 2017
  2. Indoor Location Technology Installations, Split by Vertical Market
  3. Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  4. Branded Application Downloads
  5. Audio Indoor Location Technology Installations, Split by Vertical Market
  6. Audio Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  7. Bluetooth Indoor Location Technology Installations, Split by Vertical Market
  8. Bluetooth Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  9. Wi-Fi Indoor Location Technology Installations, Split by Vertical Market
  10. Wi-Fi Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  11. Small Cell Indoor Location Technology Installations, Split by Vertical Market
  12. Small Cell Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  13. DAS Indoor Location Technology Installations, Split by Vertical Market
  14. DAS Indoor Location Revenues, Split by Infrastructure, Analytics, and Advertising
  15. Dead-Reckoning Smartphone Penetration
  16. NFC Tag Unit Shipments (Non-payment Applications)
  17. Barcode Scanning Technology Smartphone Penetration
  18. Mobile AR Application Downloads by OS

Figures

  1. Indoor Location Competitive Assessment
  2. Indoor Location Deployment Scenarios
  3. Placecast Platform
  4. Action: Unmatched Targeting Based on Actual Bank Card Transaction Data
  5. Dedicated Card-Linking Platforms
  6. Xtify Analytics Dashboard
  7. SoLoMo Ecosystem
  8. What Type of Apps Do You Have and Use on Your Smartphone?
  9. Which, If Any, of the Following Has the App Caused You to Do?
  10. Would You Be Willing to Disclose Your Location Information to a Third Party?