Indoor location technology represents the next wave of opportunity in the location industry. With retailers struggling to compete with online shopping, a host of new technologies and companies have emerged to support indoor navigation, analytics, CRM, and advertising. This report covers all major indoor location technologies: Wi-Fi, Bluetooth, small cell/cellular, DAS, audio, NFC, sensors, etc. For each region, the penetration of each individual technology is further split into 10 retail/building verticals, including clothing, DIY, dining, shopping malls, airports, stadiums, etc. Revenue forecasts are split by infrastructure/service fees, analytics, advertising, search, and coupons. In the competitive assessment, over 30 indoor technology vendors are compared and ranked, across 16 innovation and implementation criteria to determine the companies best placed to succeed in this market. The report covers all major players including start-ups, IC vendors, LBS platform providers, infrastructure vendors (small cell, Wi-Fi, etc.), carriers, indoor map providers, analytics firms, etc.