The market for alternative and indoor location technologies has shifted significantly over the last year. The market is awash with new companies, new technologies, new device markets, and new revenue sources. Furthermore, the market is increasingly focused on solving the problem of precision indoor location and accessing the analytics, advertising, and CRM potential in this space. This report is the first of two reports looking at the total alternative location market. This report looks at the evolution of wide-area hybrid location technologies across a range of CE device markets. It considers the penetration of over seven alternative location technologies and how they can be combined to meet the needs of each market (cellular, tablets, mobile computing, ebooks, camera, femtocells, etc). It will also look at how the lines between wide-area and precision indoor location will blur into a ubiquitous location in all environments. The second report on this topic will focus on the precision indoor market and how this is evolving in the consumer retail space.