Despite the fact that the personal location devices and applications market has been around for a number of years, it is still in the very early stages of development. The potential is huge, with a large available market, a clear benefit in the technology, and the potential of legislation as a major driver. The market has made progress, with many of the barriers around cellular M2M connectivity having come down, yet it remains hampered by fragmentation, high prices, and a lack of awareness. There is a consensus within the industry that the market is large enough to support hardware and smartphone applications. Many are now looking at ways to combine both. Traditional hardware vendors like GTX Corp and Connexion2 have launched their own applications, while application developers like Life360 are looking to use their huge installed base as a way to drive additional revenue through hardware. This report aims to identify the key growth markets for GPS tracking devices, identifying the total available market for each one and how both hardware and application markets will evolve concurrently. Each market is analyzed individually to enable companies to identify the market that best fits their approach. The competitive environment is also analyzed, with a number of large health and security organizations, as well as leading international brand names, looking at ways to enter this market.